Indian Journal of Marketing

Open Access Open Access  Restricted Access Subscription Access

The Weber's Law Implementation-The Fire and the Misfire


   Subscribe/Renew Journal


The idea that people cannot always distinguish between two stimuli has marketing implications. The minimal difference that can be noticeable between two similar stimuli is known as the Differential Threshold or the Just Noticeable Difference (JND). Discovered by a 19th century German Scientist, E.H. Weber, the relationship between the size of the JND and intensity of the stimulus has come to be known as Weber's Law.
User
Subscription Login to verify subscription
Notifications
Font Size

Abstract Views: 183




  • The Weber's Law Implementation-The Fire and the Misfire

Abstract Views: 183  | 

Authors

Abstract


The idea that people cannot always distinguish between two stimuli has marketing implications. The minimal difference that can be noticeable between two similar stimuli is known as the Differential Threshold or the Just Noticeable Difference (JND). Discovered by a 19th century German Scientist, E.H. Weber, the relationship between the size of the JND and intensity of the stimulus has come to be known as Weber's Law.