Indian Journal of Marketing

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Data Mining- An Emerging Technique For Customer Relationship Management (CRM)


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Information technology has grown in various directions in the recent years. One natural evolutionary path has been the development of the database industry and its functionalities. Data collection, Data creation, Data Management (including its storage and retrieval, database transaction processing) and data analysis and data understanding has been the way in which it has progressed so far.
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  • Data Mining- An Emerging Technique For Customer Relationship Management (CRM)

Abstract Views: 189  | 

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Abstract


Information technology has grown in various directions in the recent years. One natural evolutionary path has been the development of the database industry and its functionalities. Data collection, Data creation, Data Management (including its storage and retrieval, database transaction processing) and data analysis and data understanding has been the way in which it has progressed so far.