Consumer Awareness - A Case Study of Jalna City

India is a huge market of more than one billion customers. Indian as well MNCs are adopting innovative marketing strategies to woo the customers. In recent years, there has been a miraculous change in consumption patterns, income levels and standard of living of the Indian people. The Government of India and the state governments have enacted a number of legislative measures to protect the interests of the customers. Some NGOs and a few MNCs (i.e. HLL, ITC etc.) have been campaigning for creating consumer awareness in India. In spite of all these efforts, consumer awareness is not up to the mark. Indian consumer is victim of exploitation in the form of substandard goods and services, false guarantee, exorbitant prices and fraudulent tactics. Creation of consumer awareness is a big task in our vast country. Due to some impediments such as, illiteracy, indifferent attitudes, ignorance of law, lengthy legal procedure etc .the degree of consumer awareness is very in India.