Indian Journal of Marketing

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Retail Banking: Indian Scenario


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Retail Banking is a typical mass-market banking where individual customers use local branches of a larger commercial bank. It refers to the dealing of commercial banks with individual customers. Services offered include fixed, current/savings accounts mortgages, loans (eg. personal, housing, auto and educational) debit cards, credit cards and so forth.
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  • Retail Banking: Indian Scenario

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Abstract


Retail Banking is a typical mass-market banking where individual customers use local branches of a larger commercial bank. It refers to the dealing of commercial banks with individual customers. Services offered include fixed, current/savings accounts mortgages, loans (eg. personal, housing, auto and educational) debit cards, credit cards and so forth.