Table of Contents
Vol 37, No 1 (2007)
Articles
| International Joint Ventures in India: Motives of Australian Firms - An Exploratory Study through Resource Based Approach | ||
| Rajeev D Sharma | ||
| Vol 37, No 1 (2007), Pagination: | ||
| ABSTRACT | | Abstract Views: 244 | | |
| Evaluating Potential of Online Sales by "Electronic Shopping Test": A Conceptual Framework | ||
| Ahasanul Haque, Javed Sadeqzadeh, Ali Khatibi | ||
| Vol 37, No 1 (2007), Pagination: | ||
| ABSTRACT | | Abstract Views: 236 | | |
| Customer Relationship Management (CRM) in Context of Food Marketing - A Fuzzy Logic Approach | ||
| Devesh Mishra, Madhurima Deb, Kalyan Kumar Guin, Gautam Sinha | ||
| Vol 37, No 1 (2007), Pagination: | ||
| ABSTRACT | | Abstract Views: 246 | | |
| Green Consumerism - Issues and Implications | ||
| P. Santhi, U. Jerinabi, N. Mohandas Gandhi | ||
| Vol 37, No 1 (2007), Pagination: | ||
| ABSTRACT | | Abstract Views: 255 | | |
| Surrogate Advertising - The Positive Side | ||
| T. Frank Sunil Justus, P. U. Srinivas | ||
| Vol 37, No 1 (2007), Pagination: | ||
| ABSTRACT | | Abstract Views: 244 | | |
| Retail Banking: Indian Scenario | ||
| K. S. Jaiswal, Neetu Singh | ||
| Vol 37, No 1 (2007), Pagination: | ||
| ABSTRACT | | Abstract Views: 246 | | |
| An Empirical Study on Shampoo Consumption | ||
| A. Vinayagamoorthy | ||
| Vol 37, No 1 (2007), Pagination: | ||
| ABSTRACT | | Abstract Views: 248 | | |