| Evaluating Potential of Online Sales by "Electronic Shopping Test": A Conceptual Framework |
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Ahasanul Haque, Javed Sadeqzadeh, Ali Khatibi |
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Vol 37, No 1 (2007), Pagination:
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ABSTRACT |
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Abstract Views: 115 |
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| Customer Relationship Management (CRM) in Context of Food Marketing - A Fuzzy Logic Approach |
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Devesh Mishra, Madhurima Deb, Kalyan Kumar Guin, Gautam Sinha |
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Vol 37, No 1 (2007), Pagination:
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ABSTRACT |
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Abstract Views: 123 |
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| Green Consumerism - Issues and Implications |
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P. Santhi, U. Jerinabi, N. Mohandas Gandhi |
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Vol 37, No 1 (2007), Pagination:
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ABSTRACT |
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Abstract Views: 132 |
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| Surrogate Advertising - The Positive Side |
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T. Frank Sunil Justus, P. U. Srinivas |
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Vol 37, No 1 (2007), Pagination:
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ABSTRACT |
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Abstract Views: 121 |
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| Retail Banking: Indian Scenario |
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K. S. Jaiswal, Neetu Singh |
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Vol 37, No 1 (2007), Pagination:
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Abstract Views: 125 |
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| An Empirical Study on Shampoo Consumption |
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A. Vinayagamoorthy |
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Vol 37, No 1 (2007), Pagination:
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Abstract Views: 121 |
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