Indian Journal of Marketing

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The Evolving Food Chains & Consumer's Buying Behaviour


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Food retailing is at its nascent stage in India. The major players are limited to metros and "A' class cities of our country. In the present study I have made an effort to examine the consumers buying behaviour related to Food retail industry in India and attempted to come up with suggestions with respect to food retailing in few selected cities of Uttar Pradesh. The nature of the research is exploratory and the aim is to examine the factors influencing the consumers to buy from food retail outlet.
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  • The Evolving Food Chains & Consumer's Buying Behaviour

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Abstract


Food retailing is at its nascent stage in India. The major players are limited to metros and "A' class cities of our country. In the present study I have made an effort to examine the consumers buying behaviour related to Food retail industry in India and attempted to come up with suggestions with respect to food retailing in few selected cities of Uttar Pradesh. The nature of the research is exploratory and the aim is to examine the factors influencing the consumers to buy from food retail outlet.