Table of Contents
Vol 38, No 8 (2008)
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Articles
Customer Complaining Behavior in Retailing: An Empirical Study among Young Retail Customers | ||
C.V. Rathnayake, H.S.C. Perera, S.A. Buddhika | ||
Vol 38, No 8 (2008), Pagination: | ||
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Abstract Views: 159 | |
Kids Mean Business - Marketers Beware! A Market Survey on Impact of Advertising on Kids | ||
Sachin S. Vernekar, Preety Wadhwa | ||
Vol 38, No 8 (2008), Pagination: | ||
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Abstract Views: 139 | |
Challenges Faced by Cut Flowers Growers in Tamil Nadu.(with Special Reference to Nilgiris District) | ||
S. Vasanthi | ||
Vol 38, No 8 (2008), Pagination: | ||
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Abstract Views: 146 | |
The Evolving Food Chains & Consumer's Buying Behaviour | ||
Syeedun Nisa | ||
Vol 38, No 8 (2008), Pagination: | ||
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Abstract Views: 134 | |
Marketing Strategies of Perishable Commodities with Special Reference to Flower in Srirangam Market Trichirappalli, Tamil Nadu | ||
M. Perumal, O.M.Haja Mohideen, J. Mohan Raj, O.T.V. Latasri | ||
Vol 38, No 8 (2008), Pagination: | ||
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Abstract Views: 140 | |
Brand Extension: Strategy for New Product Introduction | ||
Narendra K. Sharma, Kavita Srivastava | ||
Vol 38, No 8 (2008), Pagination: | ||
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Abstract Views: 145 | |
A Study on Policy Holder's Expectation and Preference towards Selected Private Life Insurance Companies in Karur District | ||
N. Panchanatham, S. Jhansi, S.Senthil Kumar, A. Mani | ||
Vol 38, No 8 (2008), Pagination: | ||
ABSTRACT |
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Abstract Views: 152 | |