Indian Journal of Marketing

Open Access Open Access  Restricted Access Subscription Access
Open Access Open Access Open Access  Restricted Access Restricted Access Subscription Access

Asian Paints:Changing Rules of the Game


Affiliations
1 Lecturer, Amity Business School, Noida, India
2 Student, Amity Business School, Noida, India
     

   Subscribe/Renew Journal


The present case study deals with the distribution and supply chain management of Asian Paints. The case study tries to throw light on the key strategies of Asian Paints in terms of distribution and supply chain, which have made Asian Paints, the number one paint company in India. The case study also focuses on the current scenario in the paint industry and the trends in the industry. The scope of case study is limited to the Indian paint market and the strategies applied by Asian Paints in the India market only.
User
Subscription Login to verify subscription
Notifications
Font Size

Abstract Views: 202

PDF Views: 0




  • Asian Paints:Changing Rules of the Game

Abstract Views: 202  |  PDF Views: 0

Authors

Rushina Singhi
Lecturer, Amity Business School, Noida, India
Dewyani Kawale
Student, Amity Business School, Noida, India
Yogesh Chaudhari
Student, Amity Business School, Noida, India

Abstract


The present case study deals with the distribution and supply chain management of Asian Paints. The case study tries to throw light on the key strategies of Asian Paints in terms of distribution and supply chain, which have made Asian Paints, the number one paint company in India. The case study also focuses on the current scenario in the paint industry and the trends in the industry. The scope of case study is limited to the Indian paint market and the strategies applied by Asian Paints in the India market only.