Table of Contents
Vol 39, No 4 (2009)
Open Access
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Articles
| Managing New Products Successfully:A Strategic Imperative | ||
| Rajeev Kumar Ranjan | ||
| Vol 39, No 4 (2009), Pagination: 3-8 | ||
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| Brand Positioning:The Unbeatable Weapon in Present Marketing Scenario | ||
| Saloni Pawan Diwan, M. K. Jain | ||
| Vol 39, No 4 (2009), Pagination: 9-13 | ||
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| Asian Paints:Changing Rules of the Game | ||
| Rushina Singhi, Dewyani Kawale, Yogesh Chaudhari | ||
| Vol 39, No 4 (2009), Pagination: 14-20 | ||
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| Corporate Customer Behaviour & Indian Hardware Market (with Special Reference to HCL Infosystem Ltd) | ||
| T. Koti Reddy, Soumya Kanti Sarkar | ||
| Vol 39, No 4 (2009), Pagination: 21-32 | ||
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| Customer Satisfaction of Nokia Mobile Handset Users | ||
| J. V. Rangeswara Reddy | ||
| Vol 39, No 4 (2009), Pagination: 33-38 | ||
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| Role of Cooperative Banks in Catering to the Credit Needs of Rural Masses | ||
| Nidheesh K. B. | ||
| Vol 39, No 4 (2009), Pagination: 39-48 | ||
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| Assessing International Heritage Tourist Satisfaction in India | ||
| Manish Srivastava | ||
| Vol 39, No 4 (2009), Pagination: 49-54 | ||
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