Indian Journal of Marketing

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Marketing Research on Consumer Pull and Dealer Push of Branded TMT Bars


Affiliations
1 Selection Grade Lecturer, Department of Commerce, Sahyadri Ats & Commerce College, Shimoga, Karnataka, India
2 Assistant Engineer, Marketing Division, JSW Steel Limited, Bellary, Karnataka, India
     

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The paper entitled Marketing Research on Consumer Pull and Dealer Push of Branded TMT bars is aimed at exploring consumer pull and dealer push of branded TMT bars in concurrent with steel industry. The paper carries the details about what steel as a product, global overview of steel sector along with domestic steel industry journey since from 1907 and discusses how the steel industry evolved overtime through policy changes as well as reforms taken by the government pre liberalization and post liberalization period. The paper holds the details of objectives and as well as scope and significance of steel sector to the developing India.
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  • Marketing Research on Consumer Pull and Dealer Push of Branded TMT Bars

Abstract Views: 188  |  PDF Views: 0

Authors

K. S. Sarala
Selection Grade Lecturer, Department of Commerce, Sahyadri Ats & Commerce College, Shimoga, Karnataka, India
N. Paramesha
Assistant Engineer, Marketing Division, JSW Steel Limited, Bellary, Karnataka, India

Abstract


The paper entitled Marketing Research on Consumer Pull and Dealer Push of Branded TMT bars is aimed at exploring consumer pull and dealer push of branded TMT bars in concurrent with steel industry. The paper carries the details about what steel as a product, global overview of steel sector along with domestic steel industry journey since from 1907 and discusses how the steel industry evolved overtime through policy changes as well as reforms taken by the government pre liberalization and post liberalization period. The paper holds the details of objectives and as well as scope and significance of steel sector to the developing India.