Table of Contents
Vol 39, No 7 (2009)
Open Access
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Articles
The Relevance of Personal Selling in Today's Marketing Scenario-A Theoretical Perspective | ||
Binu Markose, S. Jayachandran | ||
Vol 39, No 7 (2009), Pagination: 3-8 | ||
ABSTRACT | PDF | Abstract Views: 204 | PDF Views: 0 |
Measurement in Marketing:A Study on Construct Validation with Special Reference to Multirait-Multimethod (MTMM) Matrix | ||
Manit Mishra | ||
Vol 39, No 7 (2009), Pagination: 9-15 | ||
ABSTRACT | PDF | Abstract Views: 197 | PDF Views: 0 |
Feed Forward Enabled Interface of Artificial Neural Network to System Dynamics Modeling for Developing Experiential Expert System for Decentralized Marketing Logistics | ||
Sanjay Bhushan | ||
Vol 39, No 7 (2009), Pagination: 16-20 | ||
ABSTRACT | PDF | Abstract Views: 212 | PDF Views: 0 |
Building Brands by Helping others Win | ||
G. Sudarsana Reddy, M. Muniraju | ||
Vol 39, No 7 (2009), Pagination: 21-23 | ||
ABSTRACT | PDF | Abstract Views: 216 | PDF Views: 0 |
Managing Global Brands | ||
Nitin S. Dhopeshwar | ||
Vol 39, No 7 (2009), Pagination: 24-31 | ||
ABSTRACT | PDF | Abstract Views: 220 | PDF Views: 0 |
Export Marketing in Bangladesh:Problems and Prospects | ||
Sayeed Alam, Monowar Hossain Mahmood | ||
Vol 39, No 7 (2009), Pagination: 32-35 | ||
ABSTRACT | PDF | Abstract Views: 196 | PDF Views: 0 |
Indian Dairy Sector-Status and Policy Options | ||
Meenakshi Gupta, Vikas Sharma | ||
Vol 39, No 7 (2009), Pagination: 36-41 | ||
ABSTRACT | PDF | Abstract Views: 201 | PDF Views: 0 |
Role and Influence of Children in Buying Children's Apparel | ||
Adya Sharma | ||
Vol 39, No 7 (2009), Pagination: 42-46 | ||
ABSTRACT | PDF | Abstract Views: 316 | PDF Views: 0 |
Marketing Research on Consumer Pull and Dealer Push of Branded TMT Bars | ||
K. S. Sarala, N. Paramesha | ||
Vol 39, No 7 (2009), Pagination: 47-57 | ||
ABSTRACT | PDF | Abstract Views: 212 | PDF Views: 0 |
Consumer Behaviour and Brand Preference towards Onida Television-An Empirical Study with Reference to Karur, Tamil Nadu | ||
N. Kathirvel, N. Chandrasekaran | ||
Vol 39, No 7 (2009), Pagination: 58-63 | ||
ABSTRACT | PDF | Abstract Views: 208 | PDF Views: 0 |