Table of Contents
Vol 39, No 7 (2009)
Open Access
Subscription Access
Articles
| The Relevance of Personal Selling in Today's Marketing Scenario-A Theoretical Perspective | ||
| Binu Markose, S. Jayachandran | ||
| Vol 39, No 7 (2009), Pagination: 3-8 | ||
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| Measurement in Marketing:A Study on Construct Validation with Special Reference to Multirait-Multimethod (MTMM) Matrix | ||
| Manit Mishra | ||
| Vol 39, No 7 (2009), Pagination: 9-15 | ||
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| Feed Forward Enabled Interface of Artificial Neural Network to System Dynamics Modeling for Developing Experiential Expert System for Decentralized Marketing Logistics | ||
| Sanjay Bhushan | ||
| Vol 39, No 7 (2009), Pagination: 16-20 | ||
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| Building Brands by Helping others Win | ||
| G. Sudarsana Reddy, M. Muniraju | ||
| Vol 39, No 7 (2009), Pagination: 21-23 | ||
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| Managing Global Brands | ||
| Nitin S. Dhopeshwar | ||
| Vol 39, No 7 (2009), Pagination: 24-31 | ||
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| Export Marketing in Bangladesh:Problems and Prospects | ||
| Sayeed Alam, Monowar Hossain Mahmood | ||
| Vol 39, No 7 (2009), Pagination: 32-35 | ||
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| Indian Dairy Sector-Status and Policy Options | ||
| Meenakshi Gupta, Vikas Sharma | ||
| Vol 39, No 7 (2009), Pagination: 36-41 | ||
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| Role and Influence of Children in Buying Children's Apparel | ||
| Adya Sharma | ||
| Vol 39, No 7 (2009), Pagination: 42-46 | ||
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| Marketing Research on Consumer Pull and Dealer Push of Branded TMT Bars | ||
| K. S. Sarala, N. Paramesha | ||
| Vol 39, No 7 (2009), Pagination: 47-57 | ||
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| Consumer Behaviour and Brand Preference towards Onida Television-An Empirical Study with Reference to Karur, Tamil Nadu | ||
| N. Kathirvel, N. Chandrasekaran | ||
| Vol 39, No 7 (2009), Pagination: 58-63 | ||
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