Indian Journal of Marketing

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Overhauling of Kirana Stores


Affiliations
1 Student - MM2, Jamnalal Bajaj Institute of Management Studies, Mumbai, India
2 Student, Jamnalal Bajaj Institute of Management Studies, Mumbai, India
     

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In India, retailing is the buzz word now-a-days. This sector has modernized and expanded at a rapid pace in sync with India's economic growth. We all can see the glorious future of retail. But the future of mom and pop stores which we know as Kirana stores looks uncertain due to the growth of modern organized retail. Experts have gone to the extent of saying that mom and pop stores will soon be extinct.
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  • Overhauling of Kirana Stores

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Authors

Abhishek Sule
Student - MM2, Jamnalal Bajaj Institute of Management Studies, Mumbai, India
Gourav Kumar
Student, Jamnalal Bajaj Institute of Management Studies, Mumbai, India
Meeta Poyekar
Student, Jamnalal Bajaj Institute of Management Studies, Mumbai, India
Rajendra Rajput
Student - MM2, Jamnalal Bajaj Institute of Management Studies, Mumbai, India
Umesh Divate
Student, Jamnalal Bajaj Institute of Management Studies, Mumbai, India

Abstract


In India, retailing is the buzz word now-a-days. This sector has modernized and expanded at a rapid pace in sync with India's economic growth. We all can see the glorious future of retail. But the future of mom and pop stores which we know as Kirana stores looks uncertain due to the growth of modern organized retail. Experts have gone to the extent of saying that mom and pop stores will soon be extinct.