Table of Contents
Vol 39, No 8 (2009)
Open Access
Subscription Access
Articles
| Overhauling of Kirana Stores | ||
| Abhishek Sule, Gourav Kumar, Meeta Poyekar, Rajendra Rajput, Umesh Divate | ||
| Vol 39, No 8 (2009), Pagination: 3-10 | ||
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| Exploring the Trends of Retail formats in India:A Study of Hypermarkets in Bangalore City | ||
| Noor Firdoos Jahan, Lalitha Ramakrishnan | ||
| Vol 39, No 8 (2009), Pagination: 11-22 | ||
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| Factors Responsible for Choice of FMCG Products:A Case Study of the Consumers of Dental Care Products | ||
| Pinaki Ranjan Bhattacharyya, Sitanath Mazumdar | ||
| Vol 39, No 8 (2009), Pagination: 23-27 | ||
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| Chhoti Car, Badhe Sapne (Small Car,Big Dreams):Building Brands and Launching of a New Product | ||
| Nidhi Maheshwari | ||
| Vol 39, No 8 (2009), Pagination: 28-31 | ||
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| Consumer Generated Advertisements:The Ten Commandments | ||
| Amarjeet Kumar, Shantanu Uniyal | ||
| Vol 39, No 8 (2009), Pagination: 32-39 | ||
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| A Comparative Study on the Perception Level of the Services Offered by LIC and ICICI Prudential | ||
| Pa Keerthi, R. Vijayalakshmi | ||
| Vol 39, No 8 (2009), Pagination: 40-54 | ||
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| Apex Managerial Approach towards Various Proportions of Holistic Marketing Interactions | ||
| Amit Gautam, Gyanendra B. S. Johri | ||
| Vol 39, No 8 (2009), Pagination: 55-61 | ||
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