Indian Journal of Marketing

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Exploring the Trends of Retail formats in India:A Study of Hypermarkets in Bangalore City


Affiliations
1 Assistant Professor, Department of Business Administration, Oxford College of Engineering, Bangalore, India
2 Associate Professor, Department of Business Management, Sri Padmavati Mahila Visvavidyalayam, Tirupati, Andhra Pradesh, India
     

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The Indian retail industry is one of the fastest growing industries with an annual growth of 30%. It is transforming into a big corporate multinational business with a potential to create direct employment opportunities of 2.5 million jobs and 10 million additional jobs in support activities. The formats are undergoing a change from convenience store to hyper markets with the entry of leading corporate in India like TATA, Reliance, Birla, and Pantaloon India pvt. Ltd., and top foreign retailers like Wal-Mart and others. Today the country has around 40 hypermarkets, but the estimates shows that India's 67-odd retail destinations can easily accommodate over 1,000 hypermarkets by 2010. This paper presents the results of this empirical study conducted at Bangalore city. A sample of 265 customers of hypermarkets was randomly selected for this study.
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  • Exploring the Trends of Retail formats in India:A Study of Hypermarkets in Bangalore City

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Authors

Noor Firdoos Jahan
Assistant Professor, Department of Business Administration, Oxford College of Engineering, Bangalore, India
Lalitha Ramakrishnan
Associate Professor, Department of Business Management, Sri Padmavati Mahila Visvavidyalayam, Tirupati, Andhra Pradesh, India

Abstract


The Indian retail industry is one of the fastest growing industries with an annual growth of 30%. It is transforming into a big corporate multinational business with a potential to create direct employment opportunities of 2.5 million jobs and 10 million additional jobs in support activities. The formats are undergoing a change from convenience store to hyper markets with the entry of leading corporate in India like TATA, Reliance, Birla, and Pantaloon India pvt. Ltd., and top foreign retailers like Wal-Mart and others. Today the country has around 40 hypermarkets, but the estimates shows that India's 67-odd retail destinations can easily accommodate over 1,000 hypermarkets by 2010. This paper presents the results of this empirical study conducted at Bangalore city. A sample of 265 customers of hypermarkets was randomly selected for this study.