Indian Journal of Marketing

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The Changing Face of Audio-Media in India During Post Privatization Period:An Empirical Study


Affiliations
1 Reader, Department of Commerce, University of Calcutta, Kolkata, India
2 Senior Lecturer, NSHM Business School, Kolkata, India
     

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Privatization is the key word after liberalization. Every sector has tasted the success of privatization; broadcasting media is not an exception. The changing face of audio-media after privatization has been studied in this article. The study considers the different factors which are popularizing the audio-media among the respondents, contribution of FM channels towards teaching and social welfare, attitudinal change of the listeners, attitudinal change of business houses etc. The period of study is from 2007-2008.
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  • The Changing Face of Audio-Media in India During Post Privatization Period:An Empirical Study

Abstract Views: 179  |  PDF Views: 0

Authors

J. K. Das
Reader, Department of Commerce, University of Calcutta, Kolkata, India
Ashutosh Kar
Senior Lecturer, NSHM Business School, Kolkata, India

Abstract


Privatization is the key word after liberalization. Every sector has tasted the success of privatization; broadcasting media is not an exception. The changing face of audio-media after privatization has been studied in this article. The study considers the different factors which are popularizing the audio-media among the respondents, contribution of FM channels towards teaching and social welfare, attitudinal change of the listeners, attitudinal change of business houses etc. The period of study is from 2007-2008.