Indian Journal of Marketing

Role of Retailing and Growth of Hypermarkets in India
N. Venkateswatan, V. Mahalakshmi
Vol 39, No 10 (2009), Pagination: 3-11
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Destination Hinterland:In's and Out's of Branding
Sadaf Siraj, Pratima Sharma
Vol 39, No 10 (2009), Pagination: 12-18
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Design Centric Attitude-Marketing Approach for Emerging Economies
Goodwin D. R., Jyothsna Priyadarsini K.
Vol 39, No 10 (2009), Pagination: 19-21
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Measuring Brand Recall in Print Media Advertising:A Study of Selected Brands of Personal Care Industry
Rajesh Faldu
Vol 39, No 10 (2009), Pagination: 22-28
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Healthcare Services Accreditation as a Brand Positioning Tool:A 'B Loop-Dozen A' Model of Emergency Medical Services(EMS)
Raj Kumar Singh
Vol 39, No 10 (2009), Pagination: 29-33
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Effectiveness of Global Advertisements on Indian Culture
R. K. Srivastava
Vol 39, No 10 (2009), Pagination: 34-41
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The Changing Face of Audio-Media in India During Post Privatization Period:An Empirical Study
J. K. Das, Ashutosh Kar
Vol 39, No 10 (2009), Pagination: 42-49
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Bancassurance-An Emerging Trend in Indian Service Sector
R. Neelamegan, K. Pushpa Veni
Vol 39, No 10 (2009), Pagination: 50-55
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A Study on Customer Preference and Satisfaction towards Restaurants in Coimbatore City
N. Yesodha Devi, V. S. Kanchana
Vol 39, No 10 (2009), Pagination: 56-63
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