Indian Journal of Marketing

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Advertising in Multiplexes: Brand Theatre


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1 Faculty Member, ICFAI MBAl College, Bikaner, Rajasthan, India
     

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Weekends are multiplex time for many metro-dwellers. Where better to go than to kick start the movie's promotion well, within the cinema halls themselves. In a number of product categories, the multiplex option is being considered for media plans. Therefore, multiplexes are selling themselves, and the space within, in the most innovative ways possible. Even BPO and ITES information technology enabled services companies have been using this option seriously.
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  • Advertising in Multiplexes: Brand Theatre

Abstract Views: 181  |  PDF Views: 0

Authors

Shashi Singhal
Faculty Member, ICFAI MBAl College, Bikaner, Rajasthan, India

Abstract


Weekends are multiplex time for many metro-dwellers. Where better to go than to kick start the movie's promotion well, within the cinema halls themselves. In a number of product categories, the multiplex option is being considered for media plans. Therefore, multiplexes are selling themselves, and the space within, in the most innovative ways possible. Even BPO and ITES information technology enabled services companies have been using this option seriously.