Indian Journal of Marketing

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3 Idiots: Exploring Innovative Marketing


     

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Every business tries to stay upfront with their customers. The free market scenario has brought a situation that is characterized by cutthroat competition. We live in a world that is ruled by "survival of the fittest" policy. The race to be ahead has resulted in companies coming up with new and innovative marketing strategies to gain a competitive edge over their competitors.
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  • 3 Idiots: Exploring Innovative Marketing

Abstract Views: 239  |  PDF Views: 0

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Abstract


Every business tries to stay upfront with their customers. The free market scenario has brought a situation that is characterized by cutthroat competition. We live in a world that is ruled by "survival of the fittest" policy. The race to be ahead has resulted in companies coming up with new and innovative marketing strategies to gain a competitive edge over their competitors.