Table of Contents
Vol 40, No 5 (2010)
Open Access
Subscription Access
Articles
| 3 Idiots: Exploring Innovative Marketing | ||
| Nidhi Upadhyay | ||
| Vol 40, No 5 (2010), Pagination: 3-13 | ||
ABSTRACT |
PDF
|
Abstract Views: 316 | PDF Views: 0 | |
| Corporate Brand Management: A Case Study of Punjab Chemicals & Crop Protection Limited (PCCPL) | ||
| Karamjeet Singh | ||
| Vol 40, No 5 (2010), Pagination: 14-22 | ||
|
ABSTRACT |
PDF
|
Abstract Views: 208 | PDF Views: 0 | |
| Impact of Service Quality on Customer Satisfaction, Loyalty, and Commitment in the Indian Banking Sector | ||
| Sandip Ghosh Hazra, Kailash B. L. Srivastava | ||
| Vol 40, No 5 (2010), Pagination: 23-35 | ||
|
ABSTRACT |
PDF
|
Abstract Views: 254 | PDF Views: 0 | |
| A Study on Consumer Behaviour of Women with Special Reference to Durable Goods in Coimbatore City, Tamil Nadu | ||
| S. Saravanan | ||
| Vol 40, No 5 (2010), Pagination: 36-42 | ||
|
ABSTRACT |
PDF
|
Abstract Views: 229 | PDF Views: 0 | |
| Consumer Perception towards Different Media Options: An Empirical Study of Rural V/s Urban Perspective | ||
| Urvashi Makkar, Vijendra Dhyani | ||
| Vol 40, No 5 (2010), Pagination: 43-51 | ||
|
ABSTRACT |
PDF
|
Abstract Views: 208 | PDF Views: 0 | |
| Business Opportunities for Insurance Sector: An Empirical Study among Teachers of S.P. University | ||
| Ashok Shanubhogue, Mayank V. Bhatt | ||
| Vol 40, No 5 (2010), Pagination: 52-56 | ||
|
ABSTRACT |
PDF
|
Abstract Views: 196 | PDF Views: 0 | |
| Customer Focus in Pharmaceutical Marketing in India | ||
| P. K. Das | ||
| Vol 40, No 5 (2010), Pagination: 57-61 | ||
|
ABSTRACT |
PDF
|
Abstract Views: 195 | PDF Views: 0 | |