Indian Journal of Marketing

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Management of Travel Booking in the Light of Destination Marketing: Evidence from an Alpine Indian State - Sikkim


Affiliations
1 Assistant Professor in Tourism Studies, Durgapur Society of Management Science, HUDCO More, Dr. Zakir Hussain Avenue, Bidhan Nagar, Durgapur-6, West Bengal, India
2 Assistant Professor, Department of Tourism Management, The University of Burdwan, Golapbag Campus, Burdwan-4, West Bengal, India
     

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India has many idyllic Himalayan hill stations. The formulation of appropriate development and marketing strategy for all those destinations is the need of the hour. Sikkim is a small hilly state with immense potentiality. It is bounded by vast stretches of Tibetan plateau in the North, the Chumbi Valley and the kingdom Bhutan in the East, the kingdom of Nepal in the west, and Darjeeling (West Bengal) in the South. The study has touched upon a number of theoretical and empirical issues relating to the formulation of travel booking and thereby contributing to the destination marketing strategies for the appropriate development of tourism in Sikkim in the backdrop of the present market conditions in India and abroad.

Keywords

Destination, Tourism Marketing Mix, Information Management, Optional Excursion, Booking, Tourism Marketing Strategy

Paper Submission Date : April 2, 2013 ; Paper sent back for Revision : June 15, 2013 ; Paper Acceptance Date : August 28, 2013.

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  • Management of Travel Booking in the Light of Destination Marketing: Evidence from an Alpine Indian State - Sikkim

Abstract Views: 193  |  PDF Views: 0

Authors

Debasish Batabyal
Assistant Professor in Tourism Studies, Durgapur Society of Management Science, HUDCO More, Dr. Zakir Hussain Avenue, Bidhan Nagar, Durgapur-6, West Bengal, India
Dillip Kumar Das
Assistant Professor, Department of Tourism Management, The University of Burdwan, Golapbag Campus, Burdwan-4, West Bengal, India

Abstract


India has many idyllic Himalayan hill stations. The formulation of appropriate development and marketing strategy for all those destinations is the need of the hour. Sikkim is a small hilly state with immense potentiality. It is bounded by vast stretches of Tibetan plateau in the North, the Chumbi Valley and the kingdom Bhutan in the East, the kingdom of Nepal in the west, and Darjeeling (West Bengal) in the South. The study has touched upon a number of theoretical and empirical issues relating to the formulation of travel booking and thereby contributing to the destination marketing strategies for the appropriate development of tourism in Sikkim in the backdrop of the present market conditions in India and abroad.

Keywords


Destination, Tourism Marketing Mix, Information Management, Optional Excursion, Booking, Tourism Marketing Strategy

Paper Submission Date : April 2, 2013 ; Paper sent back for Revision : June 15, 2013 ; Paper Acceptance Date : August 28, 2013.




DOI: https://doi.org/10.17010/ijom%2F2013%2Fv43%2Fi11%2F80507