Table of Contents
Vol 43, No 11 (2013)
Open Access
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Articles
| Seafood Labelling: Awareness and Perception Among Consumers of Organized Fish Retail Outlets in India | ||
| Pankajkumar Hanmantrao Mugaonkar, Nalini Ranjan Kumar, M. Krishnan | ||
| DOI:10.17010/ijom/2013/v43/i11/80502 , Vol 43, No 11 (2013), Pagination: 5-13 | ||
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| India's Vegetable Oil Economy and Consumer Preference for Blended Soybean Oil in South India | ||
| V. Kavitha, S. Angles, M. Chinnadurai, Subbu Kumarappan | ||
| DOI:10.17010/ijom/2013/v43/i11/80503 , Vol 43, No 11 (2013), Pagination: 14-23 | ||
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| Brand Building in the Era of Mobility and Emergence of 'New Imagined Communities': A Conceptual Analysis | ||
| Anshul Kandpal, Santosh K. Patra | ||
| DOI:10.17010/ijom/2013/v43/i11/80505 , Vol 43, No 11 (2013), Pagination: 24-29 | ||
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| A Review of Contemporary Retail Formats in Emerging India | ||
| Rituparna Basu | ||
| DOI:10.17010/ijom/2013/v43/i11/80506 , Vol 43, No 11 (2013), Pagination: 30-35 | ||
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| Management of Travel Booking in the Light of Destination Marketing: Evidence from an Alpine Indian State - Sikkim | ||
| Debasish Batabyal, Dillip Kumar Das | ||
| DOI:10.17010/ijom/2013/v43/i11/80507 , Vol 43, No 11 (2013), Pagination: 36-45 | ||
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| Innovative Marketing Strategies for the Refined Edible Oil Industry: A Multidimensional Approach | ||
| M. Subasini, M. Rajiv Vignesh, R. Revathy | ||
| DOI:10.17010/ijom/2013/v43/i11/80508 , Vol 43, No 11 (2013), Pagination: 46-56 | ||
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