Indian Journal of Marketing

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Channel Distribution Performance in Cold Chain Management: A Comparative Scenario Between Two States of India


Affiliations
1 Junior Research Fellow, Department of Management Studies, Indian School of Mines, Dhanbad- 826 004, Jharkhand, India
2 Professor, Indian Institute of Management Kashipur, Kashipur, Uttarakhand- 244 713, India
3 Assistant Professor, Department of Management Studies, Indian School of Mines, Dhanbad- 826 004, Jharkhand, India
     

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This paper attempted to study the performance of channel distribution in cold storage operations and inter-alia issues in an attempt to give new insights into cold storage operations. An exploratory study was carried out by interviewing, interacting, and sharing of experiences by as many as 64 cold storage operators spanning from various districts of Punjab and Uttar Pradesh. The comparison of operations of cold storage in these two states brought forth that channel distribution plays an important role in maintaining and delivery of perishable products from cold storage to retail markets. The study is expected to assist in creating insights on issues relevant to the involvement of channel intermediaries in cold storage operations.

Keywords

Cold Storage Units, Direct Channel, Indirect Channel, Intermediaries' Performance, Supply Chain Management

Paper Submission Date: July 13, 2014; Paper sent back for Revision: October 2, 2014 ; Paper Acceptance Date : December 2, 2014.

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  • Channel Distribution Performance in Cold Chain Management: A Comparative Scenario Between Two States of India

Abstract Views: 210  |  PDF Views: 0

Authors

Shantanu Saha
Junior Research Fellow, Department of Management Studies, Indian School of Mines, Dhanbad- 826 004, Jharkhand, India
K. Mukherjee
Professor, Indian Institute of Management Kashipur, Kashipur, Uttarakhand- 244 713, India
B. Chandra
Assistant Professor, Department of Management Studies, Indian School of Mines, Dhanbad- 826 004, Jharkhand, India

Abstract


This paper attempted to study the performance of channel distribution in cold storage operations and inter-alia issues in an attempt to give new insights into cold storage operations. An exploratory study was carried out by interviewing, interacting, and sharing of experiences by as many as 64 cold storage operators spanning from various districts of Punjab and Uttar Pradesh. The comparison of operations of cold storage in these two states brought forth that channel distribution plays an important role in maintaining and delivery of perishable products from cold storage to retail markets. The study is expected to assist in creating insights on issues relevant to the involvement of channel intermediaries in cold storage operations.

Keywords


Cold Storage Units, Direct Channel, Indirect Channel, Intermediaries' Performance, Supply Chain Management

Paper Submission Date: July 13, 2014; Paper sent back for Revision: October 2, 2014 ; Paper Acceptance Date : December 2, 2014.




DOI: https://doi.org/10.17010/ijom%2F2015%2Fv45%2Fi1%2F79998