Table of Contents
Vol 45, No 1 (2015)
Open Access
Subscription Access
Articles
| Materialism and Consumer Behavior: Differences in Types of Materialism Among Different Cultures | ||
| Kelvyn A. Moore, Paul D. Berger | ||
| DOI:10.17010/ijom/2015/v45/i1/79995 , Vol 45, No 1 (2015), Pagination: 9-18 | ||
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| Channel Distribution Performance in Cold Chain Management: A Comparative Scenario Between Two States of India | ||
| Shantanu Saha, K. Mukherjee, B. Chandra | ||
| DOI:10.17010/ijom/2015/v45/i1/79998 , Vol 45, No 1 (2015), Pagination: 19-35 | ||
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| Consumers' Motivation for Participating in Cause Related Marketing: An Exploratory Study | ||
| Harish Chaudhry, Shruti Gupta | ||
| DOI:10.17010/ijom/2015/v45/i1/79999 , Vol 45, No 1 (2015), Pagination: 36-48 | ||
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| Assessment of Effectiveness of Subsidized Food Grain Distribution in India with Respect to Rice and Wheat | ||
| Amudhasurabi A., Digvir S. Jayas, Alagusundaram K. | ||
| DOI:10.17010/ijom/2015/v45/i1/80001 , Vol 45, No 1 (2015), Pagination: 49-59 | ||
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| Book Review - Private Label Strategy: How to Meet the Store Brand Challenge | ||
| Ruchita Pangriya | ||
| DOI:10.17010/ijom/2015/v45/i1/80003 , Vol 45, No 1 (2015), Pagination: 60-62 | ||
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