Indian Journal of Marketing

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Nestle India Maggi : Rebuilding Trust


Affiliations
1 Associate Professor, Department of Commerce & Business Management, DAV University, Sarmastpur, Jalandhar - 144 012, Punjab, India
     

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During the second half of 2015, Nestle India had to withdraw Maggi noodles from the Indian market as the Indian food regulator (FSSAI) banned it, considering it unsafe for consumption. The company refuted the claims of the food regulator and communicated it to the stakeholders through media. Nestle India approached Bombay High Court and got relief from the ban. During November 2015, Nestle India re-launched Maggi noodles in India. Now, the big question is that whether Nestle India timely responded to the crisis? Has Maggi been able to rebuild trust among consumers?

Keywords

Crisis, Communication, Crisis Communication, Organization Reputation, Brand, Stakeholder

Paper Submission Date : August 8, 2016 ; Paper sent back for Revision : January 17, 2017 ; Paper Acceptance Date : April 3, 2017.

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  • Nestle India Maggi : Rebuilding Trust

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Authors

Girish Taneja
Associate Professor, Department of Commerce & Business Management, DAV University, Sarmastpur, Jalandhar - 144 012, Punjab, India

Abstract


During the second half of 2015, Nestle India had to withdraw Maggi noodles from the Indian market as the Indian food regulator (FSSAI) banned it, considering it unsafe for consumption. The company refuted the claims of the food regulator and communicated it to the stakeholders through media. Nestle India approached Bombay High Court and got relief from the ban. During November 2015, Nestle India re-launched Maggi noodles in India. Now, the big question is that whether Nestle India timely responded to the crisis? Has Maggi been able to rebuild trust among consumers?

Keywords


Crisis, Communication, Crisis Communication, Organization Reputation, Brand, Stakeholder

Paper Submission Date : August 8, 2016 ; Paper sent back for Revision : January 17, 2017 ; Paper Acceptance Date : April 3, 2017.




DOI: https://doi.org/10.17010/ijom%2F2017%2Fv47%2Fi5%2F114237