Table of Contents
Vol 47, No 5 (2017)
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Articles
Key Drivers of Purchase Intent by Indian Consumers in Omni-Channel Shopping | ||
C. R. Rajan, T. N. Swaminathan, M. R. Pavithra | ||
DOI:10.17010/ijom/2017/v47/i5/114233 , Vol 47, No 5 (2017), Pagination: 7-20 | ||
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Abstract Views: 174 | PDF Views: 0 |
The Effect of Hero Archetype in Advertising on Perceived Product Efficacy | ||
Dwinita Laksmidewi, Harry Susianto, Adi Zakaria Afiff | ||
DOI:10.17010/ijom/2017/v47/i5/114234 , Vol 47, No 5 (2017), Pagination: 21-36 | ||
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Abstract Views: 174 | PDF Views: 0 |
Nestle India Maggi : Rebuilding Trust | ||
Girish Taneja | ||
DOI:10.17010/ijom/2017/v47/i5/114237 , Vol 47, No 5 (2017), Pagination: 37-47 | ||
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Abstract Views: 173 | PDF Views: 0 |
Role of Color and Typography in Determining Brand Personality | ||
Kokil Jain, Diksha Pasricha | ||
DOI:10.17010/ijom/2017/v47/i5/114240 , Vol 47, No 5 (2017), Pagination: 48-62 | ||
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Abstract Views: 181 | PDF Views: 0 |