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Evaluation of Consumer Behaviour & Assessment of Factors Determining Acceptance of Solar Energy Products


Affiliations
1 Assistant Professor, Department of Management, Guru Nanak Institute of Management & Technology (GNIMT), Ludhiana, Punjab, India
2 Research Scholar, Department of Management, I.K.Gujral Punjab Technical University, Kapurthala, Punjab, India
3 Assistant Professor, Department of Management, Bharatiya Vidya Bhavan's Usha and Lakshmi Mittal Institute of Management, New Delhi, India
     

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Punjab is one of the largest energy consuming states in India, where people face the shortage of electricity. Punjab needs an alternative source of energy. However, still, the state has not adopted solar energy as an alternative source of energy. This paper attempted to assess the awareness level and identify the major barriers that limit the diffusion of solar energy products. An exploratory factor analysis was applied to discover the factors that determine acceptance of solar energy products. The survey was conducted in Punjab covering six cities. Descriptive analysis was done to evaluate the present status of solar energy awareness. The factor analysis revealed five factors that explained more than 60% of variance. Lack of financial support by government and high initial costs were identified as the major barriers that limit diffusion of solar energy products.

Keywords

Solar Energy, New & Renewable Energy, Consumer Behaviour, Barriers

Paper Submission Date : April 10, 2017 ; Paper sent back for Revision : May 17 , 2017 ; Paper Acceptance Date : June 15, 2017.

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  • Evaluation of Consumer Behaviour & Assessment of Factors Determining Acceptance of Solar Energy Products

Abstract Views: 245  |  PDF Views: 0

Authors

Bindiya Kansal
Assistant Professor, Department of Management, Guru Nanak Institute of Management & Technology (GNIMT), Ludhiana, Punjab, India
Ajay Kumar Pathania
Research Scholar, Department of Management, I.K.Gujral Punjab Technical University, Kapurthala, Punjab, India
Jagdish Raj Saini
Assistant Professor, Department of Management, Bharatiya Vidya Bhavan's Usha and Lakshmi Mittal Institute of Management, New Delhi, India

Abstract


Punjab is one of the largest energy consuming states in India, where people face the shortage of electricity. Punjab needs an alternative source of energy. However, still, the state has not adopted solar energy as an alternative source of energy. This paper attempted to assess the awareness level and identify the major barriers that limit the diffusion of solar energy products. An exploratory factor analysis was applied to discover the factors that determine acceptance of solar energy products. The survey was conducted in Punjab covering six cities. Descriptive analysis was done to evaluate the present status of solar energy awareness. The factor analysis revealed five factors that explained more than 60% of variance. Lack of financial support by government and high initial costs were identified as the major barriers that limit diffusion of solar energy products.

Keywords


Solar Energy, New & Renewable Energy, Consumer Behaviour, Barriers

Paper Submission Date : April 10, 2017 ; Paper sent back for Revision : May 17 , 2017 ; Paper Acceptance Date : June 15, 2017.




DOI: https://doi.org/10.17010/ijom%2F2017%2Fv47%2Fi7%2F116474