Indian Journal of Marketing

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Rise in Sales of Multi Axle Trucks in India : Governmental Initiatives, Industrial Development, and Operator Preferences


Affiliations
1 Assistant Professor, Department of Management Studies, Sikkim Manipal Institute of Technology, Majitar (Rongpo), East Sikkim - 737 132, India
2 Head of the Department, Department of Management Studies, Sikkim Manipal Institute of Technology, Majitar (Rongpo), East Sikkim - 737 132, India
3 Associate Professor, Sampling & Official Statistics Unit, Indian Statistical Institute - Kolkata, 203, B.T. Road, Kolkata - 700 108, India
     

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The research paper expressed two aspects that affect truck operators, on the one hand, it demonstrated the relationship between the sale of heavy trucks and road, infrastructural, and industrial development while, on the other hand, it also showed how the business performance of truck owners gets affected by government policies and personal perceptions. The paper, in quest of these two objectives, also established a time series model (ARIMA model) and three regression equations that clearly explained the relationship between the relevant dependent and independent variables.

Keywords

Multi Axle Trucks, Heavy Trucks, HCV, MHCV Sales, Index of Industrial Productivity, Time Series Analysis, Arima Model, Regression Analysis

Paper Submission Date : October 12, 2017; Paper sent back for Revision : June 4, 2018; Paper Acceptance Date : June 10, 2018

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  • Rise in Sales of Multi Axle Trucks in India : Governmental Initiatives, Industrial Development, and Operator Preferences

Abstract Views: 294  |  PDF Views: 0

Authors

Abhijit Sarkar
Assistant Professor, Department of Management Studies, Sikkim Manipal Institute of Technology, Majitar (Rongpo), East Sikkim - 737 132, India
Ajeya Jha
Head of the Department, Department of Management Studies, Sikkim Manipal Institute of Technology, Majitar (Rongpo), East Sikkim - 737 132, India
Diganta Mukherjee
Associate Professor, Sampling & Official Statistics Unit, Indian Statistical Institute - Kolkata, 203, B.T. Road, Kolkata - 700 108, India

Abstract


The research paper expressed two aspects that affect truck operators, on the one hand, it demonstrated the relationship between the sale of heavy trucks and road, infrastructural, and industrial development while, on the other hand, it also showed how the business performance of truck owners gets affected by government policies and personal perceptions. The paper, in quest of these two objectives, also established a time series model (ARIMA model) and three regression equations that clearly explained the relationship between the relevant dependent and independent variables.

Keywords


Multi Axle Trucks, Heavy Trucks, HCV, MHCV Sales, Index of Industrial Productivity, Time Series Analysis, Arima Model, Regression Analysis

Paper Submission Date : October 12, 2017; Paper sent back for Revision : June 4, 2018; Paper Acceptance Date : June 10, 2018




DOI: https://doi.org/10.17010/ijom%2F2018%2Fv48%2Fi7%2F129717