Table of Contents
Vol 48, No 7 (2018)
Open Access
Subscription Access
Articles
| Rise in Sales of Multi Axle Trucks in India : Governmental Initiatives, Industrial Development, and Operator Preferences | ||
| Abhijit Sarkar, Ajeya Jha, Diganta Mukherjee | ||
| DOI:10.17010/ijom/2018/v48/i7/129717 , Vol 48, No 7 (2018), Pagination: 7-22 | ||
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| Antecedents to Customer Loyalty in the Restaurant Industry : A Millennial Perspective | ||
| Bhavna Shetty, Rakshith Bhandary, Sachin R. Chandra, Adithya D. Shetty | ||
| DOI:10.17010/ijom/2018/v48/i7/129720 , Vol 48, No 7 (2018), Pagination: 23-35 | ||
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| Social Media as an Effective Marketing Tool : An Empirical Study | ||
| Siddharth Shriram Shimpi | ||
| DOI:10.17010/ijom/2018/v48/i7/129725 , Vol 48, No 7 (2018), Pagination: 36-50 | ||
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Abstract Views: 328 | PDF Views: 0 | |
| Why Consumers Buy Counterfeit Products ? A Case Study of the Indian Clothing Industry | ||
| Saurabh Verma, Rajender Kumar, Sunil Kumar Yadav | ||
| DOI:10.17010/ijom/2018/v48/i7/129738 , Vol 48, No 7 (2018), Pagination: 51-62 | ||
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Abstract Views: 345 | PDF Views: 0 | |