Indian Journal of Marketing

Open Access Open Access  Restricted Access Subscription Access
Open Access Open Access Open Access  Restricted Access Restricted Access Subscription Access

Indian Journal of Marketing : A Bibliometric Analysis


Affiliations
1 S.B.C. First Grade College for Women & Athani P.G. Centre, Davanagere - 577 004, Karnataka, India
2 Dept. of Library & Information Science, Shankaraghatta, Karnataka, India
3 CMR University, Bangalore - 562 149, India
4 Department of Library & Information Science, Kuvempu University, Shankaraghatta, Karnataka, India
     

   Subscribe/Renew Journal


This article presented a bibliometric analysis of Indian Journal of Marketing. This journal is a double blind peer reviewed refereed monthly journal, which is being published since 1968. The present data were collected from Scopus database for the time period from 2013-2019. According to our knowledge, there have been no earlier attempts towards its bibliometric characterization. Several different parameters of the journal such as output pattern, authorship pattern, contributing highly prolific authors and organizations were analyzed. Graphs of keyword co-occurrences were also generated to analyze the important themes of research and their trends over the years. We found that the journal output has increased over the years. The authorship trend was found to be towards multi-authored papers. A fair percentage of the publications in the journal are cited. Major change was observed in the themes and trends of content published in Indian Journal of Marketing during the study period, although the journal has remained Indian-focused.

Keywords

Bibliometrics, Indian Journal of Marketing, Scopus, Authorship Pattern, Research Trends.
User
Subscription Login to verify subscription
Notifications
Font Size

  • Andrikopoulos, A., & Trichas, G. (2018). Publication patterns and coauthorship in the Journal of Corporate Finance. Journal of Corporate Finance, 51, 98 – 108. jcorpfin.2018.05.008

  • Bharvi, D., Garg, K. C., & Bali, A. (2003). Scientometrics of the international journal Scientometrics. Scientometrics, 56 (1), 81– 93. doi: 10.1023/A: 1021950607895

  • Biljecki, F. (2016). A scientometric analysis of selected GI Science journals. International Journal of Geographical Information Science, 30(7), 1302 – 1335. doi:10.1080/13658816.2015.1130831

  • Chaman Sab, M., Kumar, P. D., & Biradar, B.S. (2016). Citation analysis of Annals of Library and Information Studies (2007 – 2010). International Journal of Library and Information Studies, 6 (3), 77 – 90.

  • Davarpanah, M. R., & Aslekia, S. (2008) A scientometric analysis of international LIS journals : Productivity and characteristics. Scientometrics, 77, 21–39. doi: 10.1007/s11192-007-1803

  • Indian Journal of Marketing. (2020). Aims & scope.Retrieved from http://indianjournalofmarketing.com

  • Lowry, P. B., Humpherys, S. L., Malwitz, J., & Nix, J. (2007). A scientometric study of the perceived quality of business and technical communication journals. IEEE Transactions on Professional Communication, 50(4), 352 – 378. doi:10.1109/TPC.2007.908733

  • Nishy, P., Parvatharajan, P., & Prathap, G. (2012). Visibility and impact of the Indian Journal of Chemistry, Section B during 2005 – 2009 using scientometric techniques. Indian Journal of Chemistry Section B, 51(1), 269 – 284.

  • Pritchard, A. (1969). Statistical bibliography : An interim bibliography. London : North-Western Polytechnic School of Librarianship.

  • Schloegl, C., & Stock, W. G. (2004). Impact and relevance of LIS journals: A scientometric analysis of international and German- language LIS journals – Citation analysis versus reader survey. Journal of the American Society for Information Science and Technology, 55(13), 1155 –1168. doi:10.1002/asi.2007

  • Young, L., Wilkinson, I., & Smith, A. (2015). A scientometric analysis of publications in the Journal of Business-toBusiness Marketing 1993–2014. Journal of Business-to-Business Marketing, 22(1–2), 111–123. doi:10.1080/1051712X.2015.1021591


Abstract Views: 216

PDF Views: 0




  • Indian Journal of Marketing : A Bibliometric Analysis

Abstract Views: 216  |  PDF Views: 0

Authors

M. Chaman Sab
S.B.C. First Grade College for Women & Athani P.G. Centre, Davanagere - 577 004, Karnataka, India
Mallikarjun Kappi
Dept. of Library & Information Science, Shankaraghatta, Karnataka, India
Vitthal Bagalkoti
CMR University, Bangalore - 562 149, India
B. S. Biradar
Department of Library & Information Science, Kuvempu University, Shankaraghatta, Karnataka, India

Abstract


This article presented a bibliometric analysis of Indian Journal of Marketing. This journal is a double blind peer reviewed refereed monthly journal, which is being published since 1968. The present data were collected from Scopus database for the time period from 2013-2019. According to our knowledge, there have been no earlier attempts towards its bibliometric characterization. Several different parameters of the journal such as output pattern, authorship pattern, contributing highly prolific authors and organizations were analyzed. Graphs of keyword co-occurrences were also generated to analyze the important themes of research and their trends over the years. We found that the journal output has increased over the years. The authorship trend was found to be towards multi-authored papers. A fair percentage of the publications in the journal are cited. Major change was observed in the themes and trends of content published in Indian Journal of Marketing during the study period, although the journal has remained Indian-focused.

Keywords


Bibliometrics, Indian Journal of Marketing, Scopus, Authorship Pattern, Research Trends.

References





DOI: https://doi.org/10.17010/ijom%2F2020%2Fv50%2Fi4%2F151574