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Moderating Role of Cultural Values on the Relationship Among Hedonism, Materialism, and Impulse Buying : A Conceptual Framework


Affiliations
1 Research Scholar (Ph.D.), Manipal Institute of Management, Manipal Academy of Higher Education (MAHE), MIT Inside Rd, Eshwar Nagar, Manipal - 576 104, Karnataka, India
2 Associate Professor,Manipal Institute of Management, Manipal Academy of Higher Education (MAHE), MIT Inside Rd, Eshwar Nagar, Manipal - 576 104, Karnataka, India
     

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This paper aimed to situate the hedonism–materialism–impulse buying relationship within the theoretical frameworks of the theory of regulatory focus and the theory of social influence. Drawing from these two theories, this paper adopted the theory-building process to build a moderated mediational model that explained the mediated effect of materialism in the hedonism – impulse buying relationship. This paper also explored theoretically the moderating roles of individualism/collectivism among the constructs of hedonism, materialism, and impulse buying. This paper has contributed to the research discourse on impulse buying by showing the explanatory mechanism of a mediated moderated model.

Keywords

Hedonism, Materialism, Impulse Buying, Regulatory Focus, Social Influence.

Paper Submission Date : January 15, 2020; Paper Sent Back for Revision : June 18, 2020; Paper Acceptance Date : June 29, 2020.

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  • Moderating Role of Cultural Values on the Relationship Among Hedonism, Materialism, and Impulse Buying : A Conceptual Framework

Abstract Views: 262  |  PDF Views: 3

Authors

Shaon Sen
Research Scholar (Ph.D.), Manipal Institute of Management, Manipal Academy of Higher Education (MAHE), MIT Inside Rd, Eshwar Nagar, Manipal - 576 104, Karnataka, India
Smitha Nayak
Associate Professor,Manipal Institute of Management, Manipal Academy of Higher Education (MAHE), MIT Inside Rd, Eshwar Nagar, Manipal - 576 104, Karnataka, India

Abstract


This paper aimed to situate the hedonism–materialism–impulse buying relationship within the theoretical frameworks of the theory of regulatory focus and the theory of social influence. Drawing from these two theories, this paper adopted the theory-building process to build a moderated mediational model that explained the mediated effect of materialism in the hedonism – impulse buying relationship. This paper also explored theoretically the moderating roles of individualism/collectivism among the constructs of hedonism, materialism, and impulse buying. This paper has contributed to the research discourse on impulse buying by showing the explanatory mechanism of a mediated moderated model.

Keywords


Hedonism, Materialism, Impulse Buying, Regulatory Focus, Social Influence.

Paper Submission Date : January 15, 2020; Paper Sent Back for Revision : June 18, 2020; Paper Acceptance Date : June 29, 2020.


References





DOI: https://doi.org/10.17010/ijom%2F2021%2Fv51%2Fi1%2F156932