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Menstrual Hygiene Management : A Study of Perception, Problem, and Practices Among Urban Slums of Delhi


Affiliations
1 Co-Founder, Basil, Pitampura, New Delhi - 110 034, India
2 Project Manager, Central Square Foundation, New Delhi - 110 001, India
3 Assistant Professor, Department of Management Studies, Netaji Subhas University of Technology, Sector - 03, Dwarka, Delhi - 110 078, India
4 Professor, Department of Management Studies, Indian Institute of Technology Delhi (IIT Delhi), Hauz Khas, New Delhi - 110 016, India
5 Self - Employed, New Delhi, India
     

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Menstruation starts a new phase in every woman’s life and indicates the initiation of the reproductive period. However, this milestone becomes distinctly painful for women with a lack of awareness and availability of hygienic menstrual products. At many places, the taboo attached to menstruation further adds to this suffering. This scenario is common in the slum communities of developing countries. This study was conducted in the context of urban slums of Delhi, with an aim to understand and assess women’s problems, perceptions, and practices of menstrual hygiene management. It also studied the practices around different absorbents (cloth and pad) and compared the practices around absorbents amongst different user groups (cloth users, pad users, and both). For the study, 1,475 women from 14 urban slums of Delhi were surveyed. The findings of the study indicated the lack of awareness amongst the women regarding menstruation & hygiene practices. Further, affordability, availability, and comfort came out as the key factors influencing the choice of studied absorbents, with affordability being the most important factor. Based on the study’s findings, significant implications for public policymakers and marketers were drawn.

Keywords

Menstrual Hygiene Management, Urban Slum Community, Pad Users, Cloth Users, Absorbents.

Paper Submission Date : November 28, 2020 ; Paper Sent Back for Revision : February 9, 2021 ; Paper Acceptance Date : June 25, 2021 ; Paper Published Online : November 15, 2021.

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  • Menstrual Hygiene Management : A Study of Perception, Problem, and Practices Among Urban Slums of Delhi

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Authors

Harshita Kejriwal
Co-Founder, Basil, Pitampura, New Delhi - 110 034, India
Shubham Jain
Project Manager, Central Square Foundation, New Delhi - 110 001, India
Shiksha Kushwah
Assistant Professor, Department of Management Studies, Netaji Subhas University of Technology, Sector - 03, Dwarka, Delhi - 110 078, India
Mahim Sagar
Professor, Department of Management Studies, Indian Institute of Technology Delhi (IIT Delhi), Hauz Khas, New Delhi - 110 016, India
Manvi Bansal
Self - Employed, New Delhi, India

Abstract


Menstruation starts a new phase in every woman’s life and indicates the initiation of the reproductive period. However, this milestone becomes distinctly painful for women with a lack of awareness and availability of hygienic menstrual products. At many places, the taboo attached to menstruation further adds to this suffering. This scenario is common in the slum communities of developing countries. This study was conducted in the context of urban slums of Delhi, with an aim to understand and assess women’s problems, perceptions, and practices of menstrual hygiene management. It also studied the practices around different absorbents (cloth and pad) and compared the practices around absorbents amongst different user groups (cloth users, pad users, and both). For the study, 1,475 women from 14 urban slums of Delhi were surveyed. The findings of the study indicated the lack of awareness amongst the women regarding menstruation & hygiene practices. Further, affordability, availability, and comfort came out as the key factors influencing the choice of studied absorbents, with affordability being the most important factor. Based on the study’s findings, significant implications for public policymakers and marketers were drawn.

Keywords


Menstrual Hygiene Management, Urban Slum Community, Pad Users, Cloth Users, Absorbents.

Paper Submission Date : November 28, 2020 ; Paper Sent Back for Revision : February 9, 2021 ; Paper Acceptance Date : June 25, 2021 ; Paper Published Online : November 15, 2021.




DOI: https://doi.org/10.17010/ijom%2F2021%2Fv51%2Fi11%2F166733