Indian Journal of Marketing

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Users’ Perception and Barriers to Using Self-Driven Rental Bikes


Affiliations
1 Digital Marketing Executive, Coinswitch Kuber, Bangalore - 560 048, India
2 School of Business and Management, CHRIST University, Bangalore - 560 029, India
3 NSB Academy – Business School, No.85, Singena Agrahara, Huskur Post, Anekal Taluk, Bangalore - 560 099, India
     

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The research study has two objectives. The first objective of this paper was to find users' perception towards self-drive rental bikes. The second objective was to identify the factors that act as barriers to users using self-drive rental bikes. The research was a formal and structured conclusive research type and used quantitative data analysis techniques. The study had a representative sample of 350 respondents. The population selected for this study were people of various demographics in Bangalore. We used judgemental sampling to decide on the right sample. In achieving both objectives, factor analysis was used to arrive at a minimum number of factors or dimensions. The major perception factors are: Economical Choice, Environmental Consciousness, Alternative Source of Transport, Rationality, and Convenience. The major barriers to using self-drive rental bikes are Safety Issues, Conservative Nature of Users, the Expensive Nature of Service, and the Difficulty in Using Mobile Applications.

Keywords

Self-Driven Rental Bikes, Perception of Users, Alternative Source of Transport, Rationality, Convenience, Safety Issues.

Paper Submission Date : July 25, 2021 ; Paper sent back for Revision : May 10, 2022 ; Paper Acceptance Date : August 20, 2022 ; Paper Published Online : December 15, 2022

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  • Users’ Perception and Barriers to Using Self-Driven Rental Bikes

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Authors

Subramanian Meenakshinathan
Digital Marketing Executive, Coinswitch Kuber, Bangalore - 560 048, India
Sreedhara Raman
School of Business and Management, CHRIST University, Bangalore - 560 029, India
Rajni Gupta
NSB Academy – Business School, No.85, Singena Agrahara, Huskur Post, Anekal Taluk, Bangalore - 560 099, India

Abstract


The research study has two objectives. The first objective of this paper was to find users' perception towards self-drive rental bikes. The second objective was to identify the factors that act as barriers to users using self-drive rental bikes. The research was a formal and structured conclusive research type and used quantitative data analysis techniques. The study had a representative sample of 350 respondents. The population selected for this study were people of various demographics in Bangalore. We used judgemental sampling to decide on the right sample. In achieving both objectives, factor analysis was used to arrive at a minimum number of factors or dimensions. The major perception factors are: Economical Choice, Environmental Consciousness, Alternative Source of Transport, Rationality, and Convenience. The major barriers to using self-drive rental bikes are Safety Issues, Conservative Nature of Users, the Expensive Nature of Service, and the Difficulty in Using Mobile Applications.

Keywords


Self-Driven Rental Bikes, Perception of Users, Alternative Source of Transport, Rationality, Convenience, Safety Issues.

Paper Submission Date : July 25, 2021 ; Paper sent back for Revision : May 10, 2022 ; Paper Acceptance Date : August 20, 2022 ; Paper Published Online : December 15, 2022


References





DOI: https://doi.org/10.17010/ijom%2F2022%2Fv52%2Fi12%2F172562