Table of Contents
Vol 34, No 1 (2004)
Articles
| Socio, Cultural and Psychographic Dimensions of Advertising – A Conceptual Framework | ||
| R. Sudharshan, K.Arun Jyothi | ||
| Vol 34, No 1 (2004), Pagination: | ||
| ABSTRACT | | Abstract Views: 127 | | |
| A Study on Customers Awareness towards New Insurance Companies | ||
| N. Raman, C. Gayathri | ||
| Vol 34, No 1 (2004), Pagination: | ||
| ABSTRACT | | Abstract Views: 128 | | |
| Strategic Alliances: For Competition and Co-operation | ||
| Pratap Chandra Tripathy | ||
| Vol 34, No 1 (2004), Pagination: | ||
| ABSTRACT | | Abstract Views: 107 | | |
| A Study on Thrift and Credit Utilization Pattern of "Self Help Group"(SHG) in Lakshmi Vilas Bank Suriyampalayam Branch, Erode | ||
| V.S Ganesamurthy, M.K Radha Krishnan, S. Bhuvaneswari, A. Ganesan | ||
| Vol 34, No 1 (2004), Pagination: | ||
| ABSTRACT | | Abstract Views: 133 | | |
| Customer Focus in Banking Services | ||
| A.P. Sebastian Titus, Albin D. Robert Lawrence | ||
| Vol 34, No 1 (2004), Pagination: | ||
| ABSTRACT | | Abstract Views: 122 | | |
| Buyer Behavior of Home Appliances with Special Reference to Microwave Products in Bangalore City | ||
| G. Sudarsana Reddy, P.S Rajarashmi | ||
| Vol 34, No 1 (2004), Pagination: | ||
| ABSTRACT | | Abstract Views: 123 | | |
| Impact of Media Influence on Advertising Revenue - with Reference to Dainik Bhaskar and Nai Dunia | ||
| A.K. Singh, Mili Singh | ||
| Vol 34, No 1 (2004), Pagination: | ||
| ABSTRACT | | Abstract Views: 121 | | |