Indian Journal of Marketing

Awareness and Perception of Educated Consumers about Consumer Protection Laws
C.S Basavaraj, Shrimant F. Tangade
Vol 34, No 4 (2004), Pagination:
ABSTRACT |		Abstract Views: 194  |

Outsourcing-The New Paradigm
R. Vijay Kumar, G.Thamizh Chelvan
Vol 34, No 4 (2004), Pagination:
ABSTRACT |		Abstract Views: 198  |

Tupperware Products-Perception of Users in Chandigarh
Smriti Sood, Shabnam Priyadarshini
Vol 34, No 4 (2004), Pagination:
ABSTRACT |		Abstract Views: 195  |

Managing Supply Chain
M.V. Subha
Vol 34, No 4 (2004), Pagination:
ABSTRACT |		Abstract Views: 205  |

Factors Determining the Brand Preference of Tv-with Special Reference to Thoothukudi District in Tamil Nadu
K. Ravichandran, S. Narayanarajan
Vol 34, No 4 (2004), Pagination:
ABSTRACT |		Abstract Views: 188  |

An Evaluation of Consumer Awareness in Rural Markets
Y. Krishna Mohan Naidu
Vol 34, No 4 (2004), Pagination:
ABSTRACT |		Abstract Views: 222  |

Strategies of Supply Chain Management in the Global Economy
B. RajaShekhar
Vol 34, No 4 (2004), Pagination:
ABSTRACT |		Abstract Views: 287  |

Impact of Consumer Involvement on Buying Decisions-A Conceptual Frame Work
R. Sudarshan, G. Sridhar, K. Arun Jyothi
Vol 34, No 4 (2004), Pagination:
ABSTRACT |		Abstract Views: 223  |

Challenges and Strengths of Supermarket
Raju M. Rathod
Vol 34, No 4 (2004), Pagination:
ABSTRACT |		Abstract Views: 191  |