Indian Journal of Marketing

Emotional Appeals in Advertising: A Conceptual Framework
D. P. S Verma, Garima Gupta
Vol 34, No 6 (2004), Pagination:
ABSTRACT |		Abstract Views: 128  |

India's Export of Fruits and Vegetables and the Role of Banks: An Economic Analysis
S. S. Nikam
Vol 34, No 6 (2004), Pagination:
ABSTRACT |		Abstract Views: 128  |

A Peep into the Mindset of the Consumer: A Study on Men's Personal Care Products
Ashish Kumar Srivastava, A. Sengupta
Vol 34, No 6 (2004), Pagination:
ABSTRACT |		Abstract Views: 127  |

Communication and Promotion in Rural Markets
Darshan Parikh
Vol 34, No 6 (2004), Pagination:
ABSTRACT |		Abstract Views: 136  |

Rural Marketing - Prospects
K. Manjunatha
Vol 34, No 6 (2004), Pagination:
ABSTRACT |		Abstract Views: 131  |

An Analytical Study of Consumer Behaviour in the Financial Services Industry in Eastern Uttar Pradesh in India
V. K. Pandey
Vol 34, No 6 (2004), Pagination:
ABSTRACT |		Abstract Views: 134  |

Marketing of Insurance in India - Issues and Challenges
A. Vijaykumar
Vol 34, No 6 (2004), Pagination:
ABSTRACT |		Abstract Views: 125  |

Customer Relationship Management - A Digital Perspective
S. V Gole, Abhijeet Agashe
Vol 34, No 6 (2004), Pagination:
ABSTRACT |		Abstract Views: 128  |

World Trade Organization and Trade Liberalization
A. Jaffarulla, S. Sangeetha
Vol 34, No 6 (2004), Pagination:
ABSTRACT |		Abstract Views: 125  |