Table of Contents
Vol 34, No 8 (2004)
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Articles
Improving Marketability of Indian Business Education | ||
R. P. Singh, Anil K. Yadav | ||
Vol 34, No 8 (2004), Pagination: | ||
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Abstract Views: 133 | |
Modern Business Organisations and Bluetooth Advertising | ||
Gurmeet Singh, Harish Gautam | ||
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Abstract Views: 136 | |
Marketing of Services by Developmental Financial Institutions - APSFC's Experience | ||
A. Jagan Mohan Reddy, P. James PremKumar | ||
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Abstract Views: 139 | |
E-services and their Role in B2C E-commerce | ||
D. Aravazhi Irissappane | ||
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Abstract Views: 132 | |
E-Commerce Law | ||
Anu Chadha, Amrik Singh Sudan, Alka Gupta | ||
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Abstract Views: 127 | |
Problems and Prospects of Pilgrim Tourism with Special Reference to Sabari Pilgrimage | ||
Anthony Joseph | ||
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Abstract Views: 136 | |
A Study on the Effect of Personality on Advertisement Preference and Consumer Behaviour of Working and Non-working Women | ||
Nilofer | ||
Vol 34, No 8 (2004), Pagination: | ||
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Abstract Views: 141 | |
Service Marketing Strategies for the New Milennium in Banking Sector | ||
S. Saravan | ||
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Abstract Views: 136 | |
The Challenge of Quality Management: A Service Marketer's Perspective | ||
Harbhajan Bansal | ||
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Abstract Views: 135 | |