Indian Journal of Marketing

Brands Equity of Toothpaste Brands in India
R. K. Srivastava, Ankur Singhal, Pasupula Raghavi, Mudit Khandelwal, Srikrishnan Balasubramanian, Swapnil Shirodkar
Vol 35, No 7 (2005), Pagination:
ABSTRACT |		Abstract Views: 216  |

Awareness of the Implications of the Impending Product Patent Regime on the Indian Pharmaceutical Market: A Questionnaire Study
Navneet Wadhwa
Vol 35, No 7 (2005), Pagination:
ABSTRACT |		Abstract Views: 205  |

Advertising Effectiveness through Message Strategies- A Case Study of Airtel
Urvashi Makkar
Vol 35, No 7 (2005), Pagination:
ABSTRACT |		Abstract Views: 209  |

E-business—Trends and Issues
Neerja Guda
Vol 35, No 7 (2005), Pagination:
ABSTRACT |		Abstract Views: 195  |

Insurance Sector: Emerging Distribution Channels
Rajesh C. Jampala
Vol 35, No 7 (2005), Pagination:
ABSTRACT |		Abstract Views: 198  |

Distance Learning-marketing Challenges
Mustiary Begum
Vol 35, No 7 (2005), Pagination:
ABSTRACT |		Abstract Views: 212  |

Consumerism: Global Vs Indian Perspectives
Atul Dhyani
Vol 35, No 7 (2005), Pagination:
ABSTRACT |		Abstract Views: 195  |