Indian Journal of Marketing

Measuring Customer Satisfaction for Small Cars—An Empirical Study
A. M. Suresh, K. G Raja
Vol 36, No 2 (2006), Pagination:
ABSTRACT |		Abstract Views: 254  |

CRM- A New Dimension of Marketing
B. C. Saraswathy
Vol 36, No 2 (2006), Pagination:
ABSTRACT |		Abstract Views: 188  |

Medical Tourism-The next Big Opportunity to Prosperity
V. Selvam
Vol 36, No 2 (2006), Pagination:
ABSTRACT |		Abstract Views: 390  |

Parallel Distribution Channels-source of Internal Conflict
Asif Zameer
Vol 36, No 2 (2006), Pagination:
ABSTRACT |		Abstract Views: 193  |

Impact of the Phenomenon of Social Class Mobility on the Consumer Buying & disposal Behaviour in Indian Perspective : A Case Study of White Goods Market
Urvashi Makkar
Vol 36, No 2 (2006), Pagination:
ABSTRACT |		Abstract Views: 189  |

Consumer Attitude Analysis With Respect to Reading of Newspapers & Magazines (With Reference to Nagapattinam District, Tamil Nadu)
K. Chandrasekar
Vol 36, No 2 (2006), Pagination:
ABSTRACT |		Abstract Views: 187  |

Recent Issues in Changes of Global Brands into Domestic Brands
J. Venkatesh, V. Balachandran
Vol 36, No 2 (2006), Pagination:
ABSTRACT |		Abstract Views: 186  |