Table of Contents
Vol 36, No 2 (2006)
Articles
| Measuring Customer Satisfaction for Small Cars—An Empirical Study | ||
| A. M. Suresh, K. G Raja | ||
| Vol 36, No 2 (2006), Pagination: | ||
| ABSTRACT | | Abstract Views: 297 | | |
| CRM- A New Dimension of Marketing | ||
| B. C. Saraswathy | ||
| Vol 36, No 2 (2006), Pagination: | ||
| ABSTRACT | | Abstract Views: 228 | | |
| Medical Tourism-The next Big Opportunity to Prosperity | ||
| V. Selvam | ||
| Vol 36, No 2 (2006), Pagination: | ||
| ABSTRACT | | Abstract Views: 432 | | |
| Parallel Distribution Channels-source of Internal Conflict | ||
| Asif Zameer | ||
| Vol 36, No 2 (2006), Pagination: | ||
| ABSTRACT | | Abstract Views: 239 | | |
| Impact of the Phenomenon of Social Class Mobility on the Consumer Buying & disposal Behaviour in Indian Perspective : A Case Study of White Goods Market | ||
| Urvashi Makkar | ||
| Vol 36, No 2 (2006), Pagination: | ||
| ABSTRACT | | Abstract Views: 240 | | |
| Consumer Attitude Analysis With Respect to Reading of Newspapers & Magazines (With Reference to Nagapattinam District, Tamil Nadu) | ||
| K. Chandrasekar | ||
| Vol 36, No 2 (2006), Pagination: | ||
| ABSTRACT | | Abstract Views: 226 | | |
| Recent Issues in Changes of Global Brands into Domestic Brands | ||
| J. Venkatesh, V. Balachandran | ||
| Vol 36, No 2 (2006), Pagination: | ||
| ABSTRACT | | Abstract Views: 234 | | |