Table of Contents
Vol 36, No 10 (2006)
Articles
| Celebrity Endorsement-Is It The Only Survival Recipe for Marketers? | ||
| Smita Sharma | ||
| Vol 36, No 10 (2006), Pagination: | ||
| ABSTRACT | | Abstract Views: 284 | | |
| An Investigation on Differences in the Earnings through Alternative Marketing Channels: A Study on Rice Farmers in Jessore District of Bangladesh | ||
| Shaikh Moksadur Rahman | ||
| Vol 36, No 10 (2006), Pagination: | ||
| ABSTRACT | | Abstract Views: 280 | | |
| Mass Customisation: An Entrepreneurial Marketing Opportunity | ||
| Rajeev Roy | ||
| Vol 36, No 10 (2006), Pagination: | ||
| ABSTRACT | | Abstract Views: 274 | | |
| Marketing Innovations through Information Technology Techniques - A Study on Pharmaceutical Products | ||
| P. Veeraiah, I. Shivanaga Sreenu | ||
| Vol 36, No 10 (2006), Pagination: | ||
| ABSTRACT | | Abstract Views: 268 | | |
| Effective Mall Management - The Critical Success Factor for Malls Today | ||
| Asif Zameer | ||
| Vol 36, No 10 (2006), Pagination: | ||
| ABSTRACT | | Abstract Views: 286 | | |
| Satisfaction Survey for Parents - A study with Special Reference to A Primary School in Vapi, Gujarat | ||
| Devang J. Desai, Pankajray Patel | ||
| Vol 36, No 10 (2006), Pagination: | ||
| ABSTRACT | | Abstract Views: 243 | | |