Table of Contents
Vol 37, No 2 (2007)
Articles
| Product Related Characteristics, Promotion And Marketing Mix Are Key Tools In Determining Purchase Behaviour & Purchase Decision by Teenagers - An Empirical Study | ||
| A. S. Mohanram, C. Mahavi | ||
| Vol 37, No 2 (2007), Pagination: | ||
| ABSTRACT | | Abstract Views: 182 | | |
| A Study on Chicken Consumption Pattern and Consumer Preference for Processed Chicken in Coimbatore City | ||
| N. Yesodha Devi, V. S. Kanchana | ||
| Vol 37, No 2 (2007), Pagination: | ||
| ABSTRACT | | Abstract Views: 187 | | |
| Marketing of Conybio Products - A Study with Reference to Rajapalayam Taluk | ||
| R. Kanthakrishnan, Malaikani | ||
| Vol 37, No 2 (2007), Pagination: | ||
| ABSTRACT | | Abstract Views: 179 | | |
| Economic Reforms and Factory Sector | ||
| S. Ganesan, V. Anbumani | ||
| Vol 37, No 2 (2007), Pagination: | ||
| ABSTRACT | | Abstract Views: 169 | | |
| Customer Satisfaction at Eseva Centres | ||
| V. Appa Rao, K. Vijaya Shanthi | ||
| Vol 37, No 2 (2007), Pagination: | ||
| ABSTRACT | | Abstract Views: 173 | | |
| Marketing of Tourism Services - A Case Study on AP Tourism (APTDC Ltd) Visakhapatnam | ||
| M. Sheaba Rani | ||
| Vol 37, No 2 (2007), Pagination: | ||
| ABSTRACT | | Abstract Views: 258 | | |