Table of Contents
Vol 37, No 3 (2007)
Articles
| Boutique Healthcare : The Way forward for Not-for-profit Healthcare Organizations | ||
| Denny John | ||
| Vol 37, No 3 (2007), Pagination: | ||
| ABSTRACT | | Abstract Views: 122 | | |
| Relationship Marketing: A Source of Competitive Advantage | ||
| N. K. Sehgal | ||
| Vol 37, No 3 (2007), Pagination: | ||
| ABSTRACT | | Abstract Views: 115 | | |
| Most Popular Advertisements | ||
| Shanthi Nachiappan | ||
| Vol 37, No 3 (2007), Pagination: | ||
| ABSTRACT | | Abstract Views: 116 | | |
| Service Quality Measurement and Consumer Perception about the Services of Banking Institutions | ||
| H. C. Purohit, Avinash D. Pathardikar | ||
| Vol 37, No 3 (2007), Pagination: | ||
| ABSTRACT | | Abstract Views: 113 | | |
| Branding of Fuel by Indian Petroleum Industry and its Impact (With Reference to the Branded Petrol) | ||
| C.P. Gupta, Mitali Chaturvedi | ||
| Vol 37, No 3 (2007), Pagination: | ||
| ABSTRACT | | Abstract Views: 129 | | |
| Retail Consumers Market in India - The Next Big Leap | ||
| M. Anbalagan, V. Gunasekaran | ||
| Vol 37, No 3 (2007), Pagination: | ||
| ABSTRACT | | Abstract Views: 116 | | |
| A Study on Brand Preferences of Washing Soaps in Rural Areas | ||
| C. Anandan, M. Prasanna Mohan Raj, S. Madhu | ||
| Vol 37, No 3 (2007), Pagination: | ||
| ABSTRACT | | Abstract Views: 135 | | |