Table of Contents
Vol 37, No 4 (2007)
Open Access
Subscription Access
Articles
Changing Attitude of Consumers from Chemical to Herbal Cosmetics in India | ||
Urvashi Makkar, Amandeep Singh Sehra, Bhupesh Tewari, Jai Narayan Rai, Bhagirath Rao, Rahul Sharma | ||
Vol 37, No 4 (2007), Pagination: | ||
ABSTRACT | | Abstract Views: 237 | |
Experiential Marketing: The New Paradigm | ||
Timira Shukla | ||
Vol 37, No 4 (2007), Pagination: | ||
ABSTRACT | | Abstract Views: 194 | |
An Evaluation of Television Advertisements of Masala Powder in Pollachi (Tamil Nadu) | ||
R. Renjith Kumar | ||
Vol 37, No 4 (2007), Pagination: | ||
ABSTRACT | | Abstract Views: 191 | |
Recent Facets of Consumer Behaviour: A Case of Rural Market | ||
Rajesh Shinde | ||
Vol 37, No 4 (2007), Pagination: | ||
ABSTRACT | | Abstract Views: 199 | |
Apparel Shopping Orientation of Urban Indians : A Study on Kolkata | ||
Paromita Goswami | ||
Vol 37, No 4 (2007), Pagination: | ||
ABSTRACT | | Abstract Views: 213 | |
Online Stock Trading in India: An Empirical Investigation | ||
Nidhi Walia, Ravinder Kumar | ||
Vol 37, No 4 (2007), Pagination: | ||
ABSTRACT | | Abstract Views: 248 | |