Table of Contents
Vol 37, No 4 (2007)
Open Access
Subscription Access
Articles
| Changing Attitude of Consumers from Chemical to Herbal Cosmetics in India | ||
| Urvashi Makkar, Amandeep Singh Sehra, Bhupesh Tewari, Jai Narayan Rai, Bhagirath Rao, Rahul Sharma | ||
| Vol 37, No 4 (2007), Pagination: | ||
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Abstract Views: 215 | | |
| Experiential Marketing: The New Paradigm | ||
| Timira Shukla | ||
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Abstract Views: 165 | | |
| An Evaluation of Television Advertisements of Masala Powder in Pollachi (Tamil Nadu) | ||
| R. Renjith Kumar | ||
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Abstract Views: 173 | | |
| Recent Facets of Consumer Behaviour: A Case of Rural Market | ||
| Rajesh Shinde | ||
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Abstract Views: 178 | | |
| Apparel Shopping Orientation of Urban Indians : A Study on Kolkata | ||
| Paromita Goswami | ||
| Vol 37, No 4 (2007), Pagination: | ||
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Abstract Views: 188 | | |
| Online Stock Trading in India: An Empirical Investigation | ||
| Nidhi Walia, Ravinder Kumar | ||
| Vol 37, No 4 (2007), Pagination: | ||
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Abstract Views: 219 | | |