Table of Contents
Vol 37, No 4 (2007)
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Articles
Changing Attitude of Consumers from Chemical to Herbal Cosmetics in India | ||
Urvashi Makkar, Amandeep Singh Sehra, Bhupesh Tewari, Jai Narayan Rai, Bhagirath Rao, Rahul Sharma | ||
Vol 37, No 4 (2007), Pagination: | ||
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Abstract Views: 166 | |
Experiential Marketing: The New Paradigm | ||
Timira Shukla | ||
Vol 37, No 4 (2007), Pagination: | ||
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Abstract Views: 126 | |
An Evaluation of Television Advertisements of Masala Powder in Pollachi (Tamil Nadu) | ||
R. Renjith Kumar | ||
Vol 37, No 4 (2007), Pagination: | ||
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Abstract Views: 142 | |
Recent Facets of Consumer Behaviour: A Case of Rural Market | ||
Rajesh Shinde | ||
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Abstract Views: 150 | |
Apparel Shopping Orientation of Urban Indians : A Study on Kolkata | ||
Paromita Goswami | ||
Vol 37, No 4 (2007), Pagination: | ||
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Abstract Views: 157 | |
Online Stock Trading in India: An Empirical Investigation | ||
Nidhi Walia, Ravinder Kumar | ||
Vol 37, No 4 (2007), Pagination: | ||
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Abstract Views: 172 | |