Table of Contents
Vol 37, No 6 (2007)
Open Access
Subscription Access
Articles
| A Paradigm Shift in Brand Communication: Accentuating the Perception of the Youth of Gujarat Regarding Product Placement in Hindi Movies | ||
| Mitesh M. Jayswal, Priti Salvi | ||
| Vol 37, No 6 (2007), Pagination: | ||
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Abstract Views: 405 | | |
| Banking Sector Reforms: Rationale, Efficacy and Agenda for Third Reforms | ||
| R. K. Uppal, Rimpi Kaur | ||
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Abstract Views: 185 | | |
| A Study of Tubeless Tyres with Special Reference to Passenger Car Radial Tyres | ||
| Renu Verma | ||
| Vol 37, No 6 (2007), Pagination: | ||
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Abstract Views: 181 | | |
| Brand Awareness Analysis of and Extensive Rural Reaching Capital Item: A Case Study in Kanyakumari District | ||
| M. Jezer Jebanesan, S. Bhavani | ||
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Abstract Views: 182 | | |
| Retailing: An Emerging Trend in India | ||
| C. P. Gupta, Mitali Chaturvedi | ||
| Vol 37, No 6 (2007), Pagination: | ||
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Abstract Views: 166 | | |
| Market, Distribution and Marketing Channels for Fertilizers in Karnataka | ||
| H. D. Ramesh, Anand | ||
| Vol 37, No 6 (2007), Pagination: | ||
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Abstract Views: 189 | | |