Table of Contents
Vol 37, No 6 (2007)
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Articles
A Paradigm Shift in Brand Communication: Accentuating the Perception of the Youth of Gujarat Regarding Product Placement in Hindi Movies | ||
Mitesh M. Jayswal, Priti Salvi | ||
Vol 37, No 6 (2007), Pagination: | ||
ABSTRACT |
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Abstract Views: 158 | |
Banking Sector Reforms: Rationale, Efficacy and Agenda for Third Reforms | ||
R. K. Uppal, Rimpi Kaur | ||
Vol 37, No 6 (2007), Pagination: | ||
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Abstract Views: 153 | |
A Study of Tubeless Tyres with Special Reference to Passenger Car Radial Tyres | ||
Renu Verma | ||
Vol 37, No 6 (2007), Pagination: | ||
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Abstract Views: 142 | |
Brand Awareness Analysis of and Extensive Rural Reaching Capital Item: A Case Study in Kanyakumari District | ||
M. Jezer Jebanesan, S. Bhavani | ||
Vol 37, No 6 (2007), Pagination: | ||
ABSTRACT |
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Abstract Views: 149 | |
Retailing: An Emerging Trend in India | ||
C. P. Gupta, Mitali Chaturvedi | ||
Vol 37, No 6 (2007), Pagination: | ||
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Abstract Views: 133 | |
Market, Distribution and Marketing Channels for Fertilizers in Karnataka | ||
H. D. Ramesh, Anand | ||
Vol 37, No 6 (2007), Pagination: | ||
ABSTRACT |
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Abstract Views: 152 | |