Table of Contents
Vol 37, No 10 (2007)
Open Access
Subscription Access
Articles
| Is everything Fair in Marketing?(unravelling the Knitty-gritty of Ambush Marketing with Special Reference to India) | ||
| Aditya Prakash Tripathi | ||
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Abstract Views: 226 | | |
| Cause Related Marketing | ||
| Devendra Prasad Pandey | ||
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Abstract Views: 313 | | |
| Buyers Perception towards Prawn Feed - A Study in West Godavari District, Andhra Pradesh | ||
| B. V. R. Naidu | ||
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Abstract Views: 317 | | |
| Prospects and Problems of Indian Retailing | ||
| Amatul Baseer, G. Laxmi Prabha | ||
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Abstract Views: 311 | | |
| Small Vs Mall | ||
| H. Venkateshwarlu, C. V. Ranjani | ||
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Abstract Views: 311 | | |
| Customer Segment Research and its Role in Designing Sales Promotion Programme for Small Car Industry in India | ||
| Madhvendra Misra | ||
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Abstract Views: 253 | | |
| Contemporary Issues in Services Marketing | ||
| Anil Sarin | ||
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Abstract Views: 309 | | |
| Strategic Factors Affecting Investment Decisions of MNCs | ||
| Ankit Sarin, Syed Ali Arshad | ||
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Abstract Views: 304 | | |
| System Training Services Provided by 'Training Service Providers' and 'In-House Trainers'-Organizational Consumers' Perception about Service Attributes | ||
| S. K. G. Ganesh, M. S. Bhat, R. B. Kumar | ||
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Abstract Views: 246 | | |