Table of Contents
Vol 37, No 12 (2007)
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Articles
The Consequent Consumer Behaviour in Cosmetic Industry - A Study of Lakme's Competitive Position and Advertisement Effectiveness & awareness of Lakme Beauty Salon in Baroda City | ||
Bijal Zaveri | ||
Vol 37, No 12 (2007), Pagination: | ||
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Abstract Views: 145 | |
Financial Feasibility of Investments in Contract Poultry Farming | ||
P. Baba Gnanakumar | ||
Vol 37, No 12 (2007), Pagination: | ||
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Abstract Views: 132 | |
Emerging Retail Trends in India | ||
G. Laxmi Prabha, Amatul Baseer | ||
Vol 37, No 12 (2007), Pagination: | ||
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Abstract Views: 140 | |
Internal Marketing - Case Studies | ||
K. S. Jaiswal, Dipti Saha | ||
Vol 37, No 12 (2007), Pagination: | ||
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Abstract Views: 149 | |
Rural Consumers' Behaviour Regarding Non Durable Goods: A Study in Erode District of Tamil Nadu | ||
A. Selvaraj | ||
Vol 37, No 12 (2007), Pagination: | ||
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Abstract Views: 138 | |
Challenges of Cargo Container Services in Major Ports in India | ||
S. Subramanian, D. Ilangovan | ||
Vol 37, No 12 (2007), Pagination: | ||
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Abstract Views: 140 | |
Roles of Agricultural Marketing Institutions in Mizoram | ||
R. Zonuntluanga | ||
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Abstract Views: 136 | |
Sustainable Marketing: Challenges and Opportunities | ||
Rajeev Kumar Panda | ||
Vol 37, No 12 (2007), Pagination: | ||
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Abstract Views: 144 | |