Table of Contents
Vol 38, No 2 (2008)
Open Access
Subscription Access
Articles
| A Study of Liked/Disliked Television Commercials in India | ||
| Kim Shyan Fam, David S. Waller | ||
| Vol 38, No 2 (2008), Pagination: | ||
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Abstract Views: 134 | | |
| Adding Value to Customer Relationships through Corporate Blogs | ||
| Vandana Ahuja | ||
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Abstract Views: 146 | | |
| Getting Personal Online: Can Consumers be Targeted Behvaiorally for Internet Advertising? | ||
| Anagha Shukre | ||
| Vol 38, No 2 (2008), Pagination: | ||
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Abstract Views: 118 | | |
| Profile and Perception of Retail Consumers - An Empirical Study in Palakkad District | ||
| C. Ashokan, G. Hariharan | ||
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Abstract Views: 140 | | |
| A Study on Consumer Preference and Satisfaction in Uzhavar Sandai at Namakkal District | ||
| N. Panchanathan, S. Senthilkumar, R. Mathivannan | ||
| Vol 38, No 2 (2008), Pagination: | ||
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Abstract Views: 149 | | |
| Marketing of Grapes in Karnataka: A Case of Bangalore and Bijapur District | ||
| B. Sowmya Shankar, M. Devajar, R. Satish Chandra Rangaswamy | ||
| Vol 38, No 2 (2008), Pagination: | ||
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Abstract Views: 134 | | |
| A Study in Vendor Development Micro & Small Enterprises Supplies to PSUs in Hyderabad and Visakhapatnam | ||
| K. R. Rajeshwari | ||
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Abstract Views: 122 | | |
| A Dealer Centric Analysis of Competitive Marketing Strategies of Cement Companies in India | ||
| Amit Gautam | ||
| Vol 38, No 2 (2008), Pagination: | ||
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Abstract Views: 197 | | |
| A Study on Used Goods Market (UGM) | ||
| M. Venkateshwarlu, N. Srinivas | ||
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Abstract Views: 144 | | |