Table of Contents
Vol 38, No 6 (2008)
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Articles
Marketing Strategy Adaptation on the Anvil of Market and Institutional Variations: MNCs and Emerging Economies | ||
Navneet Sharma, Gordhan K. Saini | ||
Vol 38, No 6 (2008), Pagination: | ||
ABSTRACT |
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Abstract Views: 130 | |
Product Development: The Case of an OEM | ||
Himanshu Dutt | ||
Vol 38, No 6 (2008), Pagination: | ||
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Abstract Views: 132 | |
Travellers' Perception on Travel Service Providers in an Electronic Environment | ||
K. Ravichandran | ||
Vol 38, No 6 (2008), Pagination: | ||
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Abstract Views: 140 | |
Co-branding - An Innovative Strategy in Management | ||
Ravi Akula | ||
Vol 38, No 6 (2008), Pagination: | ||
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Abstract Views: 143 | |
An Evaluation of Customer Orientation of Indian Public Sector Banks | ||
S.S. Hugar, Nancy H. Vaz | ||
Vol 38, No 6 (2008), Pagination: | ||
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Abstract Views: 135 | |
Analyzing the Impact of Television Advertising on Children's Food Preferences: A Study of Indian Perspective (with Special Reference to Delhi & NCR) | ||
Noopur Agrawal, Aditya Prakash Tripathi | ||
Vol 38, No 6 (2008), Pagination: | ||
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Abstract Views: 139 | |
Influential Power of 'Word of Mouth' for Purchase of Sarees | ||
D. Malmarugan | ||
Vol 38, No 6 (2008), Pagination: | ||
ABSTRACT |
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Abstract Views: 131 | |