Table of Contents
Vol 38, No 6 (2008)
Open Access
Subscription Access
Articles
| Marketing Strategy Adaptation on the Anvil of Market and Institutional Variations: MNCs and Emerging Economies | ||
| Navneet Sharma, Gordhan K. Saini | ||
| Vol 38, No 6 (2008), Pagination: | ||
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Abstract Views: 114 | | |
| Product Development: The Case of an OEM | ||
| Himanshu Dutt | ||
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Abstract Views: 117 | | |
| Travellers' Perception on Travel Service Providers in an Electronic Environment | ||
| K. Ravichandran | ||
| Vol 38, No 6 (2008), Pagination: | ||
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Abstract Views: 122 | | |
| Co-branding - An Innovative Strategy in Management | ||
| Ravi Akula | ||
| Vol 38, No 6 (2008), Pagination: | ||
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Abstract Views: 123 | | |
| An Evaluation of Customer Orientation of Indian Public Sector Banks | ||
| S.S. Hugar, Nancy H. Vaz | ||
| Vol 38, No 6 (2008), Pagination: | ||
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Abstract Views: 116 | | |
| Analyzing the Impact of Television Advertising on Children's Food Preferences: A Study of Indian Perspective (with Special Reference to Delhi & NCR) | ||
| Noopur Agrawal, Aditya Prakash Tripathi | ||
| Vol 38, No 6 (2008), Pagination: | ||
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Abstract Views: 120 | | |
| Influential Power of 'Word of Mouth' for Purchase of Sarees | ||
| D. Malmarugan | ||
| Vol 38, No 6 (2008), Pagination: | ||
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Abstract Views: 115 | | |