Table of Contents
Vol 38, No 9 (2008)
Open Access
Subscription Access
Articles
| Rebranding: An Emerging Brand Marketing Strategy (Trends, Issues and Challenges) | ||
| M. Saeed, Ravinder Vinayek, Narender Kumar | ||
| Vol 38, No 9 (2008), Pagination: | ||
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Abstract Views: 177 | | |
| Entrepreneurial Marketing-An Emerging Concept: A Study of Arambagh Hatcheries Limited (a Poultry Farm Company) in West Bengal | ||
| Sajal Kumar Maiti | ||
| Vol 38, No 9 (2008), Pagination: | ||
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Abstract Views: 124 | | |
| Green-trust & Distrust | ||
| J. Murugesan | ||
| Vol 38, No 9 (2008), Pagination: | ||
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Abstract Views: 133 | | |
| Analyzing Growth of Cellular Telecom Sector and Understanding Consumer's Preferences and Choices on the Use of Cellphone | ||
| S.K. Sinha, Ajay Wagh | ||
| Vol 38, No 9 (2008), Pagination: | ||
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Abstract Views: 129 | | |
| Role of Retailers in Reducing Inventory and Improving Customer Satisfaction: An Empirical Study of Consumer Durables | ||
| Vaishali Agarwal, Sanjay Mishra | ||
| Vol 38, No 9 (2008), Pagination: | ||
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Abstract Views: 124 | | |
| Brand Loyalty of Women Consumers with Respect To FMCGs | ||
| D.K. Kamalaveni, S. Rajalakshmi, S. Kalaiselvi | ||
| Vol 38, No 9 (2008), Pagination: | ||
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Abstract Views: 128 | | |
| The e-Tail Option - From Brick and Mortar to Wish and Click | ||
| Nazia Sultana | ||
| Vol 38, No 9 (2008), Pagination: | ||
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Abstract Views: 122 | | |