Vol 39, No 1 (2009)

Table of Contents

Vol 39, No 1 (2009)

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Articles

A Cognitive 'Just' Brand Model:How Sustainable Is It?
Sandip Anand
 Vol 39, No 1 (2009), Pagination: 3-11
ABSTRACT |  PDF     Abstract Views: 276  |  PDF Views: 0
Towards Achieving A 'Second Green Revolution'-The Role of Radiation Technology in Food Processing Management
S. Sitalakshmi
 Vol 39, No 1 (2009), Pagination: 12-16
ABSTRACT |  PDF     Abstract Views: 196  |  PDF Views: 0
Reality Shows:The New Marketing Tool
Debashish Sengupta
 Vol 39, No 1 (2009), Pagination: 17-19
ABSTRACT |  PDF     Abstract Views: 190  |  PDF Views: 0
Baba Ramdev:A Cult Brand in the Making
Mrinalini Pandey
 Vol 39, No 1 (2009), Pagination: 20-24
ABSTRACT |  PDF     Abstract Views: 214  |  PDF Views: 0
A New Inventory Model for Maintenance Organizations
N. V. Ramana Murthy
 Vol 39, No 1 (2009), Pagination: 25-29
ABSTRACT |  PDF     Abstract Views: 215  |  PDF Views: 0
Promotion Related Preferences of News Channel Audiences in Indore and Dehradun-A Comparative Study
Anand Sapre, Amit Nagpal
 Vol 39, No 1 (2009), Pagination: 30-37
ABSTRACT |  PDF     Abstract Views: 219  |  PDF Views: 0
Consumers' Perception of Private Brands:An Empirical Examination
Shilpa S. Kokatnur
 Vol 39, No 1 (2009), Pagination: 38-44
ABSTRACT |  PDF     Abstract Views: 190  |  PDF Views: 0
E-Marketing Methods and Application For Successful Marketing in Global Marketing Scenario
C. Senthil Nathan
 Vol 39, No 1 (2009), Pagination: 45-54
ABSTRACT |  PDF     Abstract Views: 304  |  PDF Views: 0