Table of Contents
Vol 39, No 5 (2009)
Open Access
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Articles
Exploration of Connection between Culture, Corporate Communication and Consumption with the Help of Focus Groups:An Empirical Study | ||
Debraj Datta, Mahua Datta | ||
Vol 39, No 5 (2009), Pagination: 3-10 | ||
ABSTRACT | PDF | Abstract Views: 174 | PDF Views: 0 |
Home Foods-Food for Thought | ||
P. Lakshmi Priya | ||
Vol 39, No 5 (2009), Pagination: 11-13 | ||
ABSTRACT | PDF | Abstract Views: 167 | PDF Views: 0 |
The Condom Kingdom | ||
C. Anirvina | ||
Vol 39, No 5 (2009), Pagination: 14-20 | ||
ABSTRACT | PDF | Abstract Views: 187 | PDF Views: 0 |
Rural Marketing of Select Fast Moving Consumer Goods in Punjab | ||
Pawan Garga, Kaminder Ghuman, Balram Dogra | ||
Vol 39, No 5 (2009), Pagination: 21-27 | ||
ABSTRACT | PDF | Abstract Views: 169 | PDF Views: 0 |
Trends of Marketing Management in Tourist Attractions | ||
Ajit Kumar Shukla | ||
Vol 39, No 5 (2009), Pagination: 28-34 | ||
ABSTRACT | PDF | Abstract Views: 193 | PDF Views: 0 |
Advertising Practices and Promotion in the Islamic World under the Shariah Observation:A Case Study on Bank Islam in Malaysia | ||
Ahasanul Haque, Khaliq Ahmed, Syeada Irfath Jahan | ||
Vol 39, No 5 (2009), Pagination: 35-40 | ||
ABSTRACT | PDF | Abstract Views: 186 | PDF Views: 0 |
Marketing Problems Faced by Mulberry Growers:A Study in Erode District of Tamil Nadu | ||
A. Selvaraj, K. R. Vijaysanthi | ||
Vol 39, No 5 (2009), Pagination: 41-46 | ||
ABSTRACT | PDF | Abstract Views: 164 | PDF Views: 0 |
Micro-Finance in Krishnagiri District:A Tool for Poverty Alleviation | ||
A. Saraswathy, S. Porkodi, M. Bhuvaneswari | ||
Vol 39, No 5 (2009), Pagination: 47-57 | ||
ABSTRACT | PDF | Abstract Views: 197 | PDF Views: 0 |
Multinational Companies:A Study of their Impact on India | ||
Smitha Sambrani | ||
Vol 39, No 5 (2009), Pagination: 58-62 | ||
ABSTRACT | PDF | Abstract Views: 184 | PDF Views: 0 |